Teaming up with Fox News Media now is conservative commentator Brett Cooper who signed on as a contributor. The news was announced on June 25, 2025, as Cooper was introduced later that day as a guest on The Will Cain Show.
Cooper, 23, will be seen on multiple Fox platforms including Fox News Channel, Fox Business Network, Fox Nation, and Fox News Digital. The network claimed she has "sharp wit" and "original takes" on a variety of issues, even some that appeal to younger demographics. Fox News is looking to engage Generation Z more effectively and Cooper’s expanding reach online makes her an essential player in that plan.
Before going to Fox, Cooper had developed a solid following for her work at The Daily Wire, but she even larger amount of social media followers: over 9 million combined across her social media channels. Earlier this year, she started The Brett Cooper Show on YouTube, where she articulates her opinion based on current events, politics and culture. It was an instantaneous hit, especially among young conservative viewers.
Fox has made an effort to attract younger voices, and adding Cooper follows another new hire in Riley Gaines, a former NCAA swimmer and activist. These higher profile moves point to a clear strategy from the network to attract an audience beyond their traditional older demographic.
Cooper's ascension in the conservative media landscape has been rapid but remarkable. She has had experience at the school of journalism at the University of California, Berkeley, and UCLA, and went into the media space with a specific intention to deliver commentary for a younger audience.
While at The Daily Wire, Cooper was able to navigate and explode with a style developed for Gen Z where she broke down political and cultural issues into traditional news commentary. The Comments Section was a success for The Daily Wire in terms of the short-form reaction-based format she did on a weekly basis.
After leaving The Daily Wire, Cooper began her own YouTube project titled The Brett Cooper Show, in which she takes on trending stories and social issues in her own interpretation of Deweyan analysis. Even as a rookie in the space as a content creator, Cooper's ability to market and appeal to a younger audience attracted and developed an audience steady and continued viewership within six months.
Fox News views Cooper's style and approach as valuable content; her ability to connect directly with a new generation of voters and viewers provides Fox with an opportunity to stay connected with the future of digital media. For Cooper, this is a significant transition in her career and she is moving from independent platforms to one of the largest players in cable news.
With a growing fan base and a unique voice in political commentary, Brett Cooper's future at Fox will almost certainly dictate how the network communicates with younger Americans moving forward.
Image Source: Fox News
