Gigi Hadid’s Fashion Empire: From Runways to Business

Gigi Hadid has been known for her work on the catwalk and in front the camera for quite some time. However, beyond her modeling days, Hadid has quietly created a name as a fashion entrepreneur. Hadid is way ahead of the game in developing a longer-term footprint in fashion, that goes beyond simply being a model. By launching her own brand and working with global labels, she is serious about establishing herself in this world.

In 2022, Hadid launched her clothing label, Guest in Residence. Guest in Residence is focused on quality cashmere knitwear, and their collection features wardrobe essentials like hoodies, cardigans, joggers and scarves. Each piece is stylish and comfortable, with an emphasis on longevity (as well as affordability, with most of the collection hovering around the $400 mark), to bring this extremely premium material to as many people as possible.

Hadid is involved in nearly every part of her brand, from creative direction to selecting fabrics. She has articulated that the brand’s inspiration is derived from daily routine—navigating a fast-paced lifestyle centered in the city, while also needing simplicity and comfort. This personal touch has helped Guest in Residence feel authentic, which is one reason it has endeared itself to customers. 

The brand launched and has continued to grow, offering seasonal collections and pop-up retail experiences in cities throughout the world. Each pop-up experience not only promotes and builds upon the brand growth, but also provides a way for their customers to connect with the product. After just over a year on the market, the brand continues to grow gradually and position itself as a considered and permanent fixture of the luxury casualwear market. 

Creative Collaborations That Extend Her Style Influence

In addition to her own label, Gigi Hadid has directly lent her design influence in partnerships with established fashion brands. One of the best examples of her creative collaborator is Havaianas, a well-known Brazilian shoe company.

 

 

 

 

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A post shared by Gigi Hadid (@gigihadid)

In this partnership, Hadid worked directly with the brand to create a flip-flop collection that blended effectiveness and she call her own style. The assortment is primarily summer sandals that offered some classic shapes and some modern shapes, with design details and influences from nature, sunset colors, and an easy-going beach vibe.

These flip-flops were created not only for a licensed product but as a bona-fide creative collaboration. Hadid had the composed aesthetic and the vibe of the collection, she used her own style reference to connect to the price point of the sandals, which ranges from $38 to $48, giving an accessible point of entry into a style that is part of Hadids own identity. 

This collaboration reflects an aspect of Hadids endeavors in entrepreneurship that focuses on only elements or projects aligning to her values and image. It could also be her clothing line, or when she collaborates with other labels, but everything focuses on, 'Is it wearable, is it accessible and is it thoughtfully designed?'. 

 

 

 

 

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A post shared by Gigi Hadid (@gigihadid)

Focus on Sustainability and Longevity

A further component of Hadid's brand is durability. Guest in Residence's mission is to manufacture garments that will last, in both a quality and style based way. Hadid's focus on natural cashmere fibers and responsible construction represent a "buy less, wear longer" notion that appeals to the shifting consumer demand toward sustainable fashion.

Hadid has attempted to partner with responsible manufacturers, and proper supply chains. Guest in Residence is not advertised as a sustainability brand, but it materials that will last and classic styles endorse new shopping habits that are more considerate.

Gigi Hadid as a Modern Fashion Entrepreneur

Gigi Hadid joining the fashion world indicates a larger trend of celebrities taking control of their personal brand, and long-term wealth-building. Hadid is now paving her way in fashion with a brand that embodies her personal values as an entrepreneur and a fashion model; and she is also in partnership with global labels, so the prospects for her career will certainly last after she takes a break from walking the runway.

Right now, Hadid seems to still balance modelling with entrepreneurship, as seen on her Instagram, but it is clear that her fashion business is more of a priority now than before. It is also an indicator of her evolving opportunities in the fashion space no longer just to modeled, but to work as a designer, collaborator, and creative architect.

Sara Foster Shares Update on Relationship With Gigi and Bella Hadid

As Hadid continues to combine her world of modeling with entrepreneurship, her role in the fashion industry is becoming increasingly dynamic. She is not just modeling clothing, she is building brands, designing for brands and defining how these brands resonate with today's consumer.

Image Source: revistavelevet.cl