Justin Bieber has surprised fans yet again by spontaneously dropping a new album. On Thursday, September 4, the "Yukon" singer told fans that the new project SWAG II - a sequel to July's SWAG - would drop globally at midnight on September 5, 2025. The news was shared on Instagram, along with hot pink billboards put up all over the world, which got fans everywhere talking.
The surprise drop comes just two months after Bieber dropped "SWAG" in July. Before the official drop, many billboards in bubblegum pink were displayed in major cities, including New York, London, Sydney and Seoul, creating hype for the drop.
SWAG II Brings Fresh Songs, Not a Deluxe Edition
SWAG II is not a deluxe album nor a light update to his last project, it is a complete studio album, containing new songs and its own identity. This upcoming album is Bieber's eighth, which is a great sign that he's been working on and releasing new material very consistently.
While SWAG migrated to an R&B direction, SWAG II is reported to take on more of a pop style. Bieber clearly has indicated how personal this project feels to him and is both excited and nervous to release it to the public.
The Story Behind Justin Bieber’s Pink SWAG II Album
Color is an important aspect of promoting SWAG II. Bright bubblegum pink artwork has been featured on billboards all over the world, the dominant color used for this release.
This is a way of describing a fresh and bold choice of color and signifies an upcoming lighter and personal side of Bieber. The pink coloring has also given the new album a completely new look and feel from earlier albums, marking the start of a new phase of his music.
Justin Bieber SWAG II Complete Track List
The new album features the following tracks according to Genius:
- Open Up Your Heart
- Into Your Arms
- Lovin U
- Big Stepper
- When It's Over
- All the Way
- Petting Zoo
- Speed Demon
These titles suggest a blend of love songs, high-energy pop arrangements, and more personal topics that carry on Justin's story from SWAG.
Justin Bieber SWAG Album Full Tracklist
By way of comparison, Bieber’s SWAG album in July 2025 included:
- All I Can Take
- Daisies
- Yukon
- Go Baby
- Things You Do
- Butterflies
- Way It Is (featuring Gunna)
- First Place
- Soulful (featuring Druski)
- Walking Away
- Glory Voice Memo
- Devotion (featuring Dijon)
- Dadz Love (featuring Lil B)
- Therapy Session (featuring Druski)
- Sweet Spot (featuring Sexyy Red)
- Standing on Business (featuring Druski)
- 405 (featuring Cash Cobain, and Eddie Benjamin)
- Swag
- Zuma House
- Too Long
- Forgiveness (by Marvin Winans)
The contrast between the two albums indicates Bieber is willing to expose himself to different sounds in a short period while still making accessible and personal music.
Justin Bieber SWAG II Complete Details
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Closing Thoughts
With SWAG II, Justin Bieber demonstrates that he is in arguably one of the best and creative times in his career. Releasing two full albums within just a few months showcases his instincts to release music well after the inspiration has struck! For fans, the midnight release is like a present, inclusive of energy, emotion, and a completely new visual aesthetic. Whether listeners will gravitate more toward the heartfelt ballads or dance-pop party tracks, SWAG II is yet another crowning achievement in Bieber’s career as one of the most significant pop artists of today.
Source(Image / Thumbnail): www.rollingstone.com