When it comes to style, glamour, and aspirational fashion, Karan Johar productions never disappoint. One such project that grabbed massive attention for its bold and ultra-modern fashion was “Call Me Bae”, a youth-centric series backed by Dharma Entertainment. Months after the shoot wrapped, Karan Johar finally opened up about the real cost of the Call Me Bae wardrobe, and the numbers explain why the show felt so rich, stylish, and Instagram-ready.
What Karan Johar Revealed About Call Me Bae Clothes
In a detailed chat with The Hollywood Reporter India, Karan Johar was asked about what happens to costumes once filming is completed. He explained that sarees and many costumes used in his productions are stored in a company godown and then reused in other movies, often on background actors, without audiences noticing.
He stressed that almost everything gets reused, and only truly iconic looks are kept aside so they are not easily recognised on screen later. Karan also admitted that his own personal wardrobe is used constantly for films and shows because of his long-standing collaboration with stylist Anaita Shroff Adajania.
Ananya Panday’s Call Me Bae Wardrobe Came From Karan Johar’s Closet
One of the most eye-catching parts of the new interview is Karan’s confession that much of Ananya Panday’s high-fashion looks in Call Me Bae actually came from his own closet. He shared that Anaita Shroff Adajania, who styled the series, visits his wardrobe like a “shop”, taking bags, jackets, sweatshirts and more when she is working on a project like Call Me Bae.
Karan said that viewers would not easily realise that Ananya is often wearing his clothes because of how smartly the costumes are styled and mixed with other pieces. He described his closet as “crazy” and said he is a compulsive shopper, sometimes lending new items that still have tags on them.
So How Much Does The Call Me Bae Wardrobe Cost After The Shoot
Karan Johar has not given a total rupee value for the Call Me Bae wardrobe or revealed any exact wardrobe budget figures for the show. However, his comments give strong clues about how costs and “value” work behind the scenes for such a fashion-heavy streaming series.
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Many pieces are from Karan’s existing luxury wardrobe, which means the production is not buying every single item brand-new for Ananya.
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Several bags, shoes and accessories in the show are high-end designer brands, often sourced through luxury resale platforms and personal collections, which increases the notional value of the wardrobe even when the actual spend is controlled.
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Since costumes are recycled into other films and shows and stored in a godown, they are treated as long-term assets rather than one-time expenses that are sold off after the shoot.
In simple terms, instead of asking “how much is the Call Me Bae wardrobe worth after the shoot,” it is more accurate to say that its pieces live multiple lives across projects, with only a few standout outfits kept apart as special.
Call Me Bae Wardrobe vs Other Karan Johar Projects
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What Happens To Call Me Bae Costumes After Filming Ends
Karan Johar explained that sarees and many costumes used in his productions are sent to the company storage facility once the shoot finishes. From there, they are reused in future films and shows, especially on supporting characters and background artists, in a way that viewers usually cannot detect.
He mentioned that this recycling process is constant and covers a large portion of wardrobe pieces, making it a practical and more sustainable approach in an industry that uses huge numbers of garments every year. Iconic looks that audiences can easily remember are the exception because producers do not want them to be instantly recognised when they appear again.
Sustainable Fashion And Bollywood: Karan Johar’s Approach
Karan’s comments indirectly highlight how big productions like Call Me Bae follow a form of sustainable fashion by reusing clothes rather than throwing them away. While the series showcases a fantasy world of designer labels, the backend process balances glamour with reuse and careful storage.
He also described himself as a huge supporter of the global fashion industry and said he has never looked at fashion as something silly or frivolous, calling it a multi-billion-dollar industry and a form of art. His own love for shopping and designer pieces becomes part of the costume pipeline because stylists keep drawing from his personal wardrobe for characters, including Ananya’s role in Call Me Bae.
How Call Me Bae Built Its Luxury Fashion World
Call Me Bae, produced by Dharmatic Entertainment, stars Ananya Panday as a rich, fashion-obsessed heiress who must rebuild her life after being cut off from her ultra-wealthy family. Because the story centres on status, style and personal reinvention, the costume design plays a major role in how viewers understand the character.
Stylist Anaita Shroff Adajania has said that she drew from real “old money” Delhi references and mixed them with bold, experimental outfits for Ananya’s character. The team used a mix of designer labels for bags, shoes and sunglasses, collaborating with a luxury resale platform called The Luxury Pop to source many of the accessories.
Designer Bags, Resale Luxury And Personal Pieces
Reports on the fashion of Call Me Bae note that the series is full of recognisable designer accessories that fashion fans love to identify. Some of the bags seen on screen include a Lady Dior and a lilac Jacquemus crossbody, which came from Ananya Panday’s personal collection.l
To make the wardrobe feel rich but still believable, the costume team mixed custom-made pieces, thrifted fashion, preloved luxury items and clothes from both Ananya’s and Karan’s personal closets. This blend gives the show its layered, maximal look while keeping costs in check compared to buying a fully new designer wardrobe for every scene.
Designer Brands Used in Call Me Bae Wardrobe
Luxury Indian Designers
- Manish Malhotra
- Anamika Khanna
- Gaurav Gupta
- Masaba Gupta
International Luxury Labels
- Prada
- Jacquemus
- Balmain
- Versace
- Alexander McQueen
Many outfits were custom-fitted, meaning they could not be reused later, adding to production expenses.
Karan Johar Reveals Ananya Panday Wore His Clothes In Call Me Bae: 'You Will Not Notice...'#KaranJohar #AnanyaPanday #CallInBae #BollywoodBuzzhttps://t.co/eZfkTyaVWv
— News18 (@CNNnews18) February 9, 2026
Final Take: Call Me Bae Wardrobe Is More Than Just Price Tags
In the end, the Call Me Bae wardrobe is not only about expensive labels, but about how smart styling, personal closets and clever reuse create a rich fashion world on screen. It shows that Karan Johar’s love for clothes, Ananya Panday’s personal pieces and the costume team’s hard work all come together to build a character, not just a look.
For viewers, the main takeaway is simple: what you see as “unreachable luxury” on screen is actually a mix of designer, preloved and reused outfits working quietly behind the camera. The real story is not “how many lakhs did the wardrobe cost,” but how often those same pieces will keep returning in new roles, on new characters and in new stories.
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