Myleene Klass Recreates Iconic White Bikini Look at 47

Television presenter and singer, Myleene Klass, is back—and fans are here for it!

Myleene shared a post on Instagram on July 27, 2025. In the post, she wears the famous white bikini as she wore since 2006 from the first season of I'm A Celebrity... Get Me Out of Here!. 

Hours after posting it went wildly viral with so many likes, comments, and shares by fans and a lot of celebrities. Fans called it a "power move," and were all for it, subsequently commending her confidence, and saying she was a timeless beauty.

Myleene Klass, 47, Stuns in White Bikini Revival
The TV star wowed fans by recreating her iconic I’m A Celeb white bikini look, 19 years after her memorable ITV jungle appearance.https://t.co/IPcouyJwpP pic.twitter.com/AWZxL6gffJ

— Amelia Rose (@ashrafulal91753) July 29, 2025

Why Is This Bikini Post Went Viral?

If it sins a simple bikini, you might be thinking why it just seems bikini photo is getting so much attention. Here's the backstory:

Myleene, wore the same style bikini back in 2006 while in the British reality show I’m A Celebrity... Get Me Out of Here!. The look became one of the first moments to be talked about in I’m A Celebrity... Get Me Out of Here! history.

The image not only elevated her public image, but also became a defining fashion moment in UK reality TV culture.

The Instagram Post That Sparked It All

In her recent post, Myleene captioned the image:

"forever partial to a white bikini"

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Myleene Klass MBE (@myleeneklass)

Fans and Celebrities React

The post received a plethora of positive comments. Here are some of the highlights:

• Vicky Pattison commented: “Iconic… always 😍”
• Lauren Laverne commented: “🙌 In your happy place!”

To date, the post has over 5,000 likes and counting; you can't put a price on how powerful the right wick of nostalgia can be.

The impact of the original 2006 moment

The initial jungle moment catapulted Myleene's media career into new heights. She became a household name across the UK and obtained many endorsement deals thereafter.

Retailers reported that they saw a spike in the white bikini sales nationwide at the time - just proving how influential she has became.

Smart Branding Move or Fun Throwback?

Experts in media and personal branding believe this move was both strategic and personal.

PR analyst Caroline Griffiths told The Mirror:

"She owns her history and doesn't look like it's from another time or era. This throwback has purpose, it shows people she isn't just a "moment", but she wants to leave a mark, and she is still relevant."

Others said it was also a good way of reminding everyone that confidence and self-acceptance does not go out of style.

Myleene discussed Confidence and Body Positivity

In a following Instagram Story, Myleene spoke about body image and self-love, stating:

"18 years can change a lot. Three children, so much life, but I feel stronger and more confident than 18 years ago. It is not about a bikini, but owning your life."

Many of her followers praised her for the post, calling it "real", "relatable", and "exactly what we need."

The Fashion World Responds

Fashion brands and bloggers have also jumped on the trend. Several UK fashion labels are now promoting their own white bikini lines, using hashtags like:

• #MyleeneEffect
• #WhiteBikiniTrend
• #Summer25Style

Even online magazines like Glamour UK and HELLO! have done stories about the viral post, calling it “a masterclass in timeless fashion.”