The teaser for Vijay Deverakonda’s upcoming action-packed film Kingdom has caught everyone’s attention—especially that of actress Rashmika Mandanna. Known for her strong on-screen chemistry with Vijay in past hits like Geetha Govindam and Dear Comrade, Rashmika took to social media to praise the teaser. She called it “super exciting” and wished the entire team the best.
This interaction between the two stars instantly got fans talking. While many celebrated the teaser, others were more interested in the friendly exchange between Rashmika and Vijay. Their past collaborations and public support for each other continue to spark curiosity among audiences.
Directed by Gautham Tinnanuri, who is known for films like Jersey, Kingdom promises to deliver a gripping spy thriller experience. Vijay plays a police officer, and there are hints that he may have a dual role, possibly involving elements of reincarnation. The film is packed with high-stakes action, an emotional storyline, and a stylish visual presentation.
The film also stars Satyadev and newcomer Bhagyashri Borse. Music is composed by Anirudh Ravichander, while cinematography is handled by Jomon T. John. With a strong team and a promising teaser, Kingdom has already sparked major interest ahead of its July 31 release.
Kingdom Skips Hindi Release, Heads for Direct OTT Strategy
Although the teaser was launched with a Hindi title—Saamraajya—it has now been confirmed that Kingdom will not be released in Hindi theatres. This comes as a surprise to many, especially since previous Telugu blockbusters have made it a point to release across multiple languages.
According to industry reports, this decision is linked to a few key factors:
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Vijay Deverakonda’s recent Hindi releases like Liger, Khushi, and The Family Star struggled at the box office. This made distributors hesitant about another major Hindi theatrical run.
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The makers have signed a direct OTT deal with Netflix, which will stream the Hindi-dubbed version after the theatrical release in Telugu and Tamil. Netflix typically prefers a shorter gap between theatrical and streaming releases, which may have influenced the Hindi rollout plan.
With a budget reportedly between ₹100 and ₹150 crore, Kingdom is a significant project for Vijay Deverakonda. It marks a shift in his strategy—focusing on strong regional theatrical releases and leaning on OTT platforms to reach wider audiences in the Hindi-speaking belt.
This move highlights a changing trend in Indian cinema, where filmmakers are rethinking how and where to release their films. Rather than risk low ticket sales in a saturated market, many now prioritize digital platforms that offer guaranteed viewership and revenue.
Source(Image / Thumbnail): hindustantimes
