Top 5 Most Famous Instagram Creators This Week – August 2025

Instagram’s creator economy continues to evolve—and August 2025 is proof that engagement now matters more than just follower count. This week’s top 5 creators are not just racking up views but also delivering powerful, consistent interaction with their audiences.

Justus Reid – The Content Chameleon

• Followers: 5.74M

• Media Posts: 842

• Engagement Rate: 14.53%

Why He’s Trending

Justus Reid leads this week not just in engagement but in content versatility. From viral comedy clips to casual behind-the-scenes snippets, his audience loves how real and relatable he is. His Reels in particular have seen over 1M+ views consistently, especially his August 1st post on daily life hacks.

• Strength: Consistency across genres

• Highlight: High repeat interaction with followers 

• Instagram @justusreid

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Justus Reid (@justus_reid)

Chiitan – The Viral Mascot from Japan

• Followers: 5.52M

• Media Posts: 2.46K

• Engagement Rate: 0.3%

Why It Stands Out

Chiitan, a costumed otter mascot, went viral years ago and still holds a cult following. With an enormous archive of content, the account posts quirky, animated Reels that resonate in Japan and globally. While the engagement rate is lower, its volume and novelty keep it among the top creators weekly.

• Strength: Unique character branding

• Highlight: Viral identity with media crossover appeal

• Instagram: @love2chiitan

 

 

 

 

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A post shared by Chiitan：ちぃたん☆ (@chiitan7407)

DEMIC STORY – Mystery, Vibes, and Mini-Movies

• Followers: 7.69M

• Media Posts: 3.97K

• Engagement Rate: 0.72%

Why It’s Growing Fast

This anonymous storytelling page is a rising force in creative Instagram content. Each reel feels like a micro-movie, with dramatic music, quotes, and transitions. Even without a face behind the brand, DEMIC STORY has become a hub for emotional and cinematic Reels, especially among Gen Z.

• Strength: Strong emotional storytelling

• Highlight: Loyal viewer base with niche impact

• Instagram: @demic_story

 

 

 

 

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A post shared by DEMIC STORY (@demicstory)

Huda Mustafa – Beauty with Brains

• Followers: 4.62M

• Media Posts: 216

• Engagement Rate: 17.71% (Highest in List)

Why It Matters

Huda’s account proves that less can be more. With fewer posts than others, her beauty tutorials and skin care breakdowns consistently go viral. Her minimalistic content and crisp editing have earned her the highest engagement rate this week. She may not post daily, but when she does, it resonates.

• Strength: Niche quality over quantity

• Highlight: Strong trust factor in beauty industry

• Instagram: @hudamustafa_

 

 

 

 

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A post shared by huda mustafa (@hudabubbaaa)

Sweety Chhabra – The Desi Glam Queen

• Followers: 7.11M

• Media Posts: 1.67K

• Engagement Rate: 0.54%

Why She’s Here

Sweety is a name that’s rapidly gaining traction, especially in Indian fashion and lifestyle. Her Reels feature everything from fusion wear to festive glam looks. Although her engagement rate is lower, her huge follower base and frequent collaborations with designers keep her in the spotlight.

• Strength: Cultural influence + mass appeal

• Highlight: Fashion-centric virality

• Instagram: @sweetychhabra

 

 

 

 

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A post shared by Sweety Chhabra (@sweety.chhabra_21)

Final Thoughts

This week’s top 5 Instagram creators reflect global trends in digital content: authenticity, creative format, and high-quality niche content are outperforming raw follower numbers. Whether you’re building your own brand or scouting influencers to collaborate with, keep an eye on these names—they’re shaping what’s next on Instagram