The Danielle NewJeans trend started off quietly, as a small thing that exploded across TikTok and X within the blink of an eye. It began when fan pictures were posted of her volunteering in Seoul—the first time she volunteered physically, lugging coal briquettes up steep hills so families could stay warm. There was no announcement or fanfare, just Danielle in casual wear with gloves on, loaded with heavy stacks of coal—her pure heart on full display.
Who Is Danielle? Quick Background
The singer Danielle Marsh has gained fame as a vocalist in the K-Pop genre through her involvement with the girl group NewJeans (recently rebranded to NJZ). She joined the group together with four other members of their group Minji, Hanni, Haerin and Hyein; thus they all debuted together at the end of 2022.
According to Wikipedia, Danielle is popular within the K-Pop community for her visual looking stagepresence, her abilities as a singer, and her fashion sense that have all contributed to making her an icon among global Generation Z fans of music.
Danielle NewJeans Trend Origins
People began to notice Danielle was climbing those steep daldongne stairs, common in older neighbourhoods, where there were no fancy heaters. Fans referred to it as "Danielle's kindness glow-up," and started remaking the "ugly" photos into edited versions set to upbeat songs. Soon, videos were created using Danielle's volunteer experience while overlaying music from New Jeans, such as "Ditto", where you could see her smiling under a hat and mask.
This was an unexpected look for Danielle, who usually portrays a glamorous image on stage. The younger audience started to do remixes using dance challenges on TikTok using mock loads of coal and pretending to struggle to carry them, and tagging their videos with the hashtag #DanielleNewJeansTrend. The videos were quickly viewed by millions, as they are more relatable to reality amidst the glamorous K-Pop lifestyle.
Why Danielle NewJeans Trend Goes Viral
In a fast-scrolling social media world, people appreciate the simple acts that reflect kindness. An understated way Danielle has supported low-income families during winter is through quiet, unselfish acts of kindness. With NewJeans currently on hiatus due to label drama, it seems as if Danielle is using her "Hidden Hero" persona. Her fans refer to this persona as "Hidden Hero," because they feel that she isn't trying to be seen or seeking publicity, just helping to make a positive difference.
TikTok users are quickly embracing this combination of emotion and simple-to-recreate moves. They create videos of themselves delivering groceries, stacking boxes, and choreographing to Danielle's voice lines from her song "OMG." Within days, TikTok hashtags have moved from 10,000 to over 5 million posts. The culture crossovers that TikTok creates with other popular idols, such as the edits that refer to BTS's support moments, continue to help create virality.
The global appeal of Danielle's charitable acts can also be seen outside K-Pop, as many have shared how they can connect with Danielle and her charitable work. Many creators in India have attached her name to their local Diwali drive support videos; likewise, creators in the U.S. have linked Danielle's name to videos promoting holiday toy runs for underprivileged children. Those who support her efforts in the United States have also expressed that they enjoy the combination of the Australian mentality with the South Korean mentality: "Down Under" energy meets "Seoul" streets.
Viral Moments in Danielle NewJeans Trend
Fans are reacting most to Danielle's coal delivery video clips. First, you see her bent low under the weight of the coal, talking with older people while wearing her mask, which covers most of her face except for the gleam in her eyes. One montage is edited with a close-up of her ascending to the top of her mountain with a title of "Strength like her voice".
Afterwards were the church pictures of her signing for fans and the many rumours going around about this event. Fan discussions about the space, rules and what it meant created more hype due to the idea that this is a way for Danielle to connect with her fans. The messages she has been posting on Instagram after their meeting, as posted with heart emojis after the Jungkook shout-out, have also increased the frenzy of decoding her words, where fans interpret blue caps and sparkles in her captions to mean something secretive.
Finally, the pictures of her working with Sean have spurred excitement for fans as well with her working attire beside him connecting her volunteer side to the side of her that releases music. Each new picture further ties the new friendship together and keeps the excitement alive.
danielle saiu do newjeans:
— jennie brasileira (@lattedominho) December 29, 2025
eu:pic.twitter.com/eV9uBXAyft https://t.co/U6aAOpJUkp
How to Join Danielle NewJeans Trend
Grab your phone, and you're just one easy way to start! Film someone with bags climbing stairs or you helping your neighbor. Lip-sync the chorus of "How Sweet." Add on-screen text that reads: "Channeling Danielle's heart." Post it with the hashtags #DanielleNewJeansTrend, #NewJeansViral, and #KpopCharity.
Pro-tips: To give your video the most realistic look, make sure you're filming with natural light. Film in slow-motion to create more drama as she ascends. Duet the original fan-made videos. Brands can also join in on the action—energy drinks imitate the same idea of using their product in a commercial as she does with loads. Keep a positive mindset as negative comments will hurt your video's reach.
Children perform this challenge best—they use toys in their backyards to create their own versions. For example, one 12-year-old made a video of stacking books and received 500k likes. It's low pressure, low commitment, fun, and helps to spread positive energy.
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