Bharti Airtel just announced something big. Every customer—prepaid, postpaid, broadband, even DTH—is getting a free one-year subscription to Perplexity Pro, worth ₹17,000. The plan is available through the Airtel Thanks App and stays valid till January 17, 2026. It’s a first-of-its-kind AI tie-up in India.
Many users already spotted the deal under Rewards & OTTs in the app and on Reddit r/perplexity_ai:
“Get Perplexity Pro FREE for 12 months if you’re an Airtel user! … Available for prepaid, postpaid, and Wi‑Fi users.”
Get Perplexity Pro FREE for 12 months if you’re an Airtel user!
byu/Rawan_On_Earth inperplexity_ai
This offer isn’t just a gimmick. Airtel is stepping up its tech game and giving users powerful AI tools—without asking for extra pay.
What’s Included in Perplexity Pro You Never Knew
Perplexity Pro isn’t just about more searches. Here’s what you get:
- Up to 300 pro-level searches daily across premium models like GPT‑4.1, Claude, Grok 4.
- File uploads & analysis—send PDFs or Word docs and get summaries.
- Image generation tools—create visuals for study, work, or fun.
- Perplexity Labs—build mini‑apps, charts, and dashboards with AI.
- Multi‑model switching—choose the AI model you trust most.
- Priority support when you’re stuck.
You’d expect this to cost extra—but Airtel is including it free. No surprise charges, no trap.
How to Activate It—Easy and Quick
Claiming the subscription is pretty simple:
- Open the Airtel Thanks app
- Go to Rewards & OTTs
- Tap the Get Perplexity Pro banner
- Authenticate via email & OTP
- Download the Perplexity app or go to its website
- Paste in the activation code
That's it. Works on Android, iOS, Mac, Windows, and Web.
Airtel is thrilled to announce a first-of-its-kind partnership in India with @perplexity_ai, poised to unlock the immense potential of GenAI for its customers. Through this groundbreaking collaboration, all 360 million Airtel customers will receive a complimentary 12-month… pic.twitter.com/tSKhmQwPFt
— Bharti Airtel (@airtelnews) July 17, 2025
Why This Offer Is Bigger Than It Seems
- Levelling the playing field: Airtel users now have access to high level AI tools at zero cost - we're talking the capabilities of GPT‑4.1 and Claude.
- Educating everyday users: Students, homemakers, professionals can now research, plan, and daydream with AI.
- India-first partnership: Perplexity has partnerships with Softbank and T-Mobile, but this is it's first telecom partnership in India.
- Brand power: Airtel captures loyalty and user engagement in the emerging battle against Reliance Jio AI.
What Most People Are Probably Not Mentioning
A couple of new perks worth calling out:
- No auto-renew trap: After 12 months, it'll admit you back down to basic, and will not charge you by surprise.
- Cross-device power: Use the same code on your phone as you do on your laptop - This will make it easy as you work or study.
- Labs is under-the-radar magic: People aren't talking enough about using Labs to create dashboards, charts, and mini‑apps. Could be a game-changer for planners, researchers, or teachers.
- File analysis for PDFs & sheets: Great for students or small businesses who handle invoices, reports, and spreadsheets.
Tweets & Reactions
Here’s what people are saying:
DealzTrendz (@dealztrendz)
“If you are an Airtel user, you will now get Perplexity Pro FREE for 12 months! Check in the Airtel Thanks app under Rewards or OTT. This is applicable to prepaid, postpaid, and Wi-Fi users.”
Get Perplexity Pro FREE for 12 months if you’re an Airtel user!
— DealzTrendz (@dealztrendz) July 16, 2025
Check the Airtel Thanks app under Rewards or OTT.
Available for prepaid, postpaid, and Wi-Fi users. pic.twitter.com/WUObckzCeu
Now we know prepaid users are included, which means everybody is in!
What Does This Mean for YOU
If you are a student, you can:
- Read research papers even faster with AI summaries
- Get study guides and flashcards in seconds
If you are a professional or entrepreneur, you can:
- Obtain market intelligence using deep search tools
- Create visuals or resume pitch material using AI
If you are a homemaker or planner, you can:
- Create recipes, event plans, or chore charts effortlessly
- Use image AI for DIY or decor ideas
AI is in all cases an adaptation to your life, not the other way around!
The Airtel–Perplexity association is more than a technology gimmick. It's an opportunity to deliver high-powered AI to the masses. For a whole year, anyone with an Airtel number has the opportunity to learn, create, research, and discover - for free! It's simple, its wide-reaching, and it feels original! And we are just getting started.
