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Nikhil Singh

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  • Published: Sep 08 2025 04:25 PM
  • Last Updated: Sep 08 2025 05:03 PM

Apple’s “Awe Dropping” event happens on September 9, 2025. Here’s everything about the launch time, expected products, and how to watch live.


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Apple is gearing up for its much-anticipated “Awe Dropping” event, which will take place on Tuesday, September 9, 2025. The event begins at 1 p.m. Eastern Time (10 a.m. Pacific Time) at the Steve Jobs Theater in Cupertino, California.

Every year, Apple’s September event becomes one of the biggest highlights in the tech world. This year is no different. With rumors of a completely new iPhone model, fresh Apple Watch updates, and even smarter AI tools, expectations are sky-high. Millions of people worldwide are set to tune in as Apple lifts the curtain on its latest innovations.

iPhone 17 Series, Apple Watches, and More: What’s Coming

Apple’s September event usually brings new iPhones, but this year the lineup looks bigger and more exciting. Here are the main products expected to make their debut:

  • iPhone 17 Lineup: Apple is preparing to launch the iPhone 17, 17 Pro, 17 Pro Max, and the all-new iPhone 17 Air. The Air model is rumored to be ultra-thin at just 5.5 mm, making it one of Apple’s boldest design experiments in years.

  • Apple Watch Series 11 & Ultra 3: Fitness fans can expect upgrades with the Series 11 and the Ultra 3, which may feature stronger performance, better durability, and new health sensors.

  • Apple Watch SE 3: For those looking for a more affordable smartwatch, the SE 3 is expected to offer Apple’s core features at a lower price.

  • AirPods Pro 3: A new generation of AirPods may include improved health tracking, enhanced sound quality, and longer battery life.

  • AI and iOS 26 Features: Apple is expected to showcase “Apple Intelligence”, a new AI system integrated into iOS 26. This could bring more natural Siri responses, smarter on-device tools, and a fresh “Liquid Glass” interface.

  • No SIM Slot iPhones: Apple may expand the eSIM-only design globally, removing physical SIM slots from all iPhone 17 models. This would be a major shift for users worldwide.

With so many products lined up, this event could mark one of the most ambitious launches in Apple’s history.

How and Where to Watch the Live Event

Apple makes it simple for fans, customers, and tech enthusiasts to watch its events in real time. Here’s how you can follow the “Awe Dropping” keynote live:

  • Apple’s Official Website – The event will stream directly on Apple’s Events page.

  • Apple TV App – Available across iPhone, iPad, Mac, and Apple TV devices for seamless streaming.

  • YouTube – Apple’s official YouTube channel will also host the livestream, making it easy to watch from any device worldwide.

The event is completely free to watch, with no subscriptions or sign-ups required. All you need is an internet connection and a screen.

Why This Event Matters

Apple events are more than just product launches—they often set the tone for the entire tech industry. The iPhone 17 Air could start a new era of ultra-thin smartphones. The Apple Watch Ultra 3 might push boundaries in health and outdoor tracking. And the shift to AI-powered experiences could transform the way millions of people use their devices every day.

For Apple, this is not just another product reveal. It’s a chance to show how it plans to stay ahead in a rapidly changing tech landscape. With competitors like Samsung, Google, and Microsoft also betting big on AI and new hardware designs, Apple is under pressure to deliver something truly groundbreaking.

Conclusion

The countdown is on for Apple’s “Awe Dropping” event 2025, and the hype is real. From the sleek iPhone 17 Air to smarter AI features and upgraded Apple Watches, there’s a lot on the line.

If you’re a fan of Apple products—or just curious about the future of technology—this is one event you won’t want to miss. Make sure you mark your calendar for September 9, 2025, at 1 p.m. ET, and get ready to watch live on Apple’s website, the Apple TV app, or YouTube.

FAQ

It will take place on Tuesday, September 9, 2025, starting at 1 p.m. ET / 10 a.m. PT.

The expected lineup includes the iPhone 17 series (including an Air model), new Apple Watches (Ultra 3, Series 11, SE 3), AirPods Pro 3, and enhanced AI features including Siri upgrades.

You can stream the event live on Apple’s official website, the Apple TV app, or Apple’s YouTube channel.

The theme suggests a bold, impactful presentation—likely to include redesigns, tech advances, and standout features.

No. Apple’s livestream will be available for free to anyone with internet access via the methods listed.

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