iPhone 17 Is Here! Plus Apple Watch 11 & AirPods 3

Apple held its much-awaited ‘Awe-Dropping’ event on September 9, 2025, and it turned out to be one of the company’s most important launch shows in years. Millions of fans tuned in as Apple introduced the new iPhone 17 lineup, the latest Apple Watches, updated AirPods Pro, and a few surprises that could shape the future of its products.

The event, streamed live worldwide on Apple’s YouTube channel and Apple TV app, showcased a mix of bold design changes, advanced technology, and health-focused features. Here’s everything you need to know about what was announced.

iPhone 17 Series Brings Thin Design, ProMotion Displays and Power

The highlight of the event was the launch of the iPhone 17 family, which comes in four models: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max.

• iPhone 17 Air was the biggest surprise. At just 5.6 mm thick and weighing only 156 g, it is the thinnest iPhone Apple has ever made. It comes with a single 48MP camera, the new A19 Pro chip, and supports only eSIM—meaning no physical SIM cards.

• The standard iPhone 17 and iPhone 17 Air now feature a 120Hz ProMotion OLED display, offering smoother scrolling and sharper animations.

• The iPhone 17 Pro and Pro Max stand out with advanced imaging systems, bigger batteries, and Apple’s most powerful processors yet. The Pro Max, in particular, promises up to 39 hours of video playback, thanks to improved vapor chamber cooling and battery efficiency.

Apple also introduced a redesigned look for the Pro models, with a full aluminium body and a unique “camera plateau” on the back. The goal is clear: keep Apple ahead in the premium smartphone market by offering cutting-edge technology wrapped in sleek design.

AirPods Pro 3 Add Health Tracking, Better Sound and Translation

Another major launch was the AirPods Pro 3rd generation. These earbuds are not just about music anymore—they bring health and lifestyle features into the mix.

• Stronger Noise Cancellation: Apple claims noise cancelling is now twice as effective as the last model, blocking out distractions more effectively.

• Heart Rate Monitoring: For the first time, AirPods can track heart rate during workouts and sync the data with the iPhone’s Fitness app.

• Live Translation: A feature designed for travelers and global users, letting people understand different languages in real time.

• Battery Boost: Up to 8 hours of listening time with ANC on, making them far more reliable for daily use.

• Eco-Friendly Design: Built using recycled materials, showing Apple’s push towards sustainability.

With these additions, AirPods Pro 3 move beyond being just wireless earphones and become a personal health and communication tool.

Apple Watch Series 11 and Ultra 3 Focus on Health and Safety

The Apple Watch lineup also received a big upgrade, with the introduction of Watch Series 11, Watch Ultra 3, and Watch SE 3. These watches bring a mix of fitness, health, and safety features to users.

• Health Monitoring: Series 11 can now detect signs of high blood pressure (hypertension) and even alert users about possible sleep apnea risks.

• Sleep Score System: Provides deeper insights into how well you sleep, helping users manage health better.

• Connectivity: For the first time, Apple Watch now supports 5G, ensuring faster communication and updates.

• Durability: The display is twice as scratch-resistant compared to previous models, making it better for daily wear.

• Ultra 3: Designed for athletes and adventurers, with enhanced tracking, longer battery life, and improved ruggedness.

With these changes, Apple is clearly positioning the watch as a serious health companion, not just a smartwatch.

Conclusion

Apple’s September 2025 event was packed with innovations that highlight where the company is heading. From the slimmest iPhone Air to Pro Max’s powerhouse performance, from AirPods with live translation to Apple Watch’s life-saving health tools, the event covered nearly every corner of Apple’s ecosystem.

While new MacBooks and iPads are expected later this year, tonight’s event gave users plenty to look forward to. And with price cuts on last year’s iPhone 16 series, Apple is making sure there’s something for everyone—whether you want the latest technology or a more affordable way into the Apple world.