Nintendo LEGO Game Boy Set Announced, Arrives October 2025

In a move that’s stirring excitement among retro gaming fans and LEGO collectors alike, Nintendo and LEGO have officially revealed a new LEGO Game Boy set — and it’s coming out on October 1, 2025.

The announcement dropped earlier this week across LEGO and Nintendo’s platforms, following months of speculation. The new set recreates the iconic 1989 Game Boy in full LEGO form, offering fans a nostalgic build paired with interactive details.

“Now you’re playing with brick power,” tweeted Nintendo of America, along with a teaser image of the set.

Build the classic Nintendo system in LEGO® form. Coming October 2025. pic.twitter.com/XEyhbARqXq

— Nintendo of America (@NintendoAmerica) January 9, 2025

A Blast from the Past — Now in Bricks

The LEGO Game Boy can be found under the LEGO Icons line, which is marketed to adult builders and collectors. There are 421 pieces in the set and LEGO is selling it for $59.99, which is fairly cheap as far as other Nintendo-themed LEGO sets go.

LEGO's designers have recreated everything fans remember, including the green screen, D-Pad, A and B buttons, and even a replica cartridge slot! It’s built to 1:1 scale, so it looks just like the original Game Boy when complete.

But this isn’t just a blocky replica — there’s more. The set includes:

• Two cartridges: “Super Mario Land” and “The Legend of Zelda: Link’s Awakening”
• Three lenticular screen tiles that simulate gameplay movement
• A display stand for collectors

Everything is printed — no stickers — which longtime LEGO fans will appreciate.

Retro Gaming Meets Brick-Built Art

The Game Boy joins a growing lineup of LEGO’s Nintendo collaborations, including the Super Mario line and the LEGO NES. But fans are calling this one of the most nostalgic sets yet, especially given its attention to detail and compact design.

Gaming and toy communities have responded positively. On Reddit and X (formerly Twitter), fans praised the set’s design.

“This is the perfect blend of childhood nostalgia and adult LEGO fun,” one user posted on r/Nintendo.

Others compared it to the fan-made concepts that had circulated years before. “We finally have an official version — and it looks better than expected,” another added.

Preorders, Pricing, and Availability

• Release Date: October 1, 2025
• Price: $59.99 / €59.99 / £54.99
• Pieces: 421
• Recommended Age: 18+
• Preorders Available: Now on LEGO.com and Nintendo.com

As a nostalgic item at an accessible price, expect the LEGO Game Boy to be sold out soon, especially during the peak of the holidays.

Why This LEGO set is Important

This set is saturated with significance for millennials who played the Game Boy as children and Gen Z enthusiasts of retro culture, hitting a certain balance. It is indicative of a very current trend that emphasizes nostalgia with tech turning into a creative action—not just playing for entertainment, but creatively building and displaying the experience as well. 

It also demonstrates how Nintendo is expanding its legacy while still interacting with fans in fun ways. The LEGO drop only comes after the re-release of the original Zelda Game & Watch last year and continued success of retro-style games available on the Switch.
Nintendo has created a way to acknowledge its past with LEGO, brick by brick.

Instagram Buzz

Popular creators have already posted sneak previews and reactions:

🔗 @brickcentral: “That screen effect is amazing — the Game Boy lives again.”
🔗 @nintendolife: “LEGO Game Boy! Just when we thought the NES set was peak nostalgia... BAM 💥”

Final Thoughts

The LEGO Game Boy set feels like a love letter to one of the most iconic handheld consoles of all time. With its authentic design, classic game references, and smart lenticular touches, this is more than just a LEGO kit — it’s a collectible.

As retro meets bricks, it’s clear: nostalgia is still a best-seller.