More than two decades later, Bentley has reworked its iconic winged "B" logo with a new design — and it's much more than a logo. It's a strong indication that the iconic luxury brand is entering a new chapter of inspiration, sustainability, and digital design.
Officially launched on 2 July 2025, the new logo is Bentley's fifth version of its logo including its original since the company's founding in 1919. And while the change might seem minor in the first look, it has layered meanings — for the brand and fans across the globe.
What’s Different in the Logo?
The updated logo may look somewhat similar, however, there are some very important changes to why the new logo is new:
- Sharper and cleaner wings: Instead of highly detailed feathers, the wings have been reduced to simpler lines that are more dynamic and angular, capturing the speed and precision of a falcon in flight.
- Modern minimalist style: Bentley removed some of the inner feather lines, streamlining the logo for a crisp and screen-friendly look — meaning it will be especially suited for a digital world.
- Jewel-like central ‘B’: The letter B has been transformed into a three-dimensional glassy form that glows. It is classy, heroic, and modern.
- Designed in-house: The logo was created as part of an internal design competition. Young Kim was the designer of the winning sketch, and the logo was finalized by Bentley’s new design director, Robin Page, formerly of Volvo and Lotus.
"It’s a modern symbol for a modern Bentley,” said Robin Page. "It captures what we have done, and what we will do."
Why This Logo Matters — It’s More than a Logo
To a brand like Bentley, a logo is not merely a logo — it is a representation of heritage, performance, and luxury. This is not just a rebrand; it is a commitment.
Here is why this is important:
- Signals Bentley’s new digital-first direction — the logo will work for apps and devices as well as future UIs.
- Gives a preview of the future of Bentley design and electric models.
- Hails the upcoming opening of a new Design Studio in Crewe where the next generation of Bentley vehicles will be designed.
And, most importantly — it connects Bentley’s historic past with its exciting future.
The Concept Car Reveal is Almost Here!
We won't have to wait to see this logo come to life. Bentley will reveal a brand new concept car on July 8, which will also be the first vehicle to wear the new badge.
While the official details have not yet been released, sources have indicated that the concept will probably preview Bentley's first fully electric "urban SUV", which is quite a commitment to sustainability.
Here is what to expect:
- A new design language that merges luxury with technology
- Likely will utilize a fully electric powertrain
- Urban luxury and mobility
The concept reveal coincides with the official re-launch of Bentley's completely redesigned Design Studio, which will begin operation on July 7 - it is a place which will define every Bentley created from here on out.
A Quick Overview of Bentley’s Badge Soul Evolution
Fun fact: Bentley doesn’t change its badge all that often and this refresh for 2025 is the only fifth redesign in 106 years.
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But this considered evolution also shows how Bentley remains respectful of tradition but equally embrace change.
More Than a Badge — It’s Bentley’s New Program
For enthusiasts and loyal customers, this is about way more than looks — it’s Bentley launching itself back to a new generation of customers.
- A brand immersive in electrification.
- Designing for digital experiences.
- Making cars that coalesce craftsmanship and innovation.
In short, the new badge signifies Bentley is ready to take charge into the next chapter of luxury motoring.
Bentley Logo Specs (2025)
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Conclusion
Bentley's new logo isn’t just a visual change; it is a strong statement to the world that Bentley is purposeful in its evolution. While it pays tribute to the iconic winged "B" heritage, the new look suggests a future that is sharper, smarter, and more sustainable.
This redesign comes at a critical time just as Bentley readies its foray into the electric age with exciting concepts, new design language, and a new identity. As the unveiling of the concept car draws closer on July 8, there is all eyes on Bentley — not just to see it wearing a new badge only, but to embark on its next great chapter.
Bentley is over 100 years-old, but with its new emblem, Bentley is showing just-wait-a-minute.
Source(Image / Thumbnail): carscoops
