Jeep Reign Purple Returns for 2026 Wrangler and Gladiator

Jeep is introducing a daring color to its 2026 lineup, one that Jeep fans have been wanting to return. The Reign purple outer color is back for the Wrangler and, for the first time, the Gladiator pickup as well. Last offered in 2022, this bold metallic purple shade allows Jeep buyers to turn heads either on the road or trail. While Jeep did not indicate exactly what the price would be for this option in the United States, Jeep enthusiasts are already excited about the return of this color option. By the way, another twist, one beloved color will be leaving the palette as Reign returns.

Why the Jeep Reign Purple Color Is Making a Comeback

"Reign" is not just a purple, but a metallic purple that catches the sun beautifully, providing a customized appearance to the Wrangler and Gladiator. As a limited-color run in 2022, Reign was a cult favorite among Jeep fans looking for more than typical black, silver, and blue colors. Its return marks Jeep's way of giving a nod to buyers who like self-expression just as much as a rugged off-road experience; also for the Jeep fans who missed it the first time, buyers can now have a second chance to purchase the 2026 models with this attractive paint.

Jeep Gladiator Gets Reign Purple for the First Time

Even though the Wrangler has had the option of using Reign before, this will be a first for the Gladiator pickup. By offering up the color on the Gladiator, Jeep is indicating that it plans to give the Jeep truck buyer innovative color customization options similar to owners of the Wrangler. The image of showing up to a construction job site, outdoor trail head or even a Saturday night car meet with a metallic purple pickup has transcended the vehicle into an expression. Ultimately, it will likely include buyers who are looking for a capable mid-size pickup that stands out from the rest of the mid-size pick-up market.

Goodbye to Tuscadero Pink

All comebacks come at a cost, and in this one, the cost is saying goodbye to Tuscadero Pearl, the company’s popular pink color. Initially offered as a limited-run color, Tuscadero quickly cemented a loyal following of fans thanks to its fun and vibrant personality. While Jeep hasn’t publicly confirmed the end of the color, Tuscadero is missing from the new ordering guides, which indicates strongly that it won't be offered for the 2026 model year.  For many Jeep enthusiasts, Tuscadero was a fun break from the norm. Slightly disappointing for some buyers, Tuscadero is no longer offered, although Reign’s return guarantees Jeep still has a striking, edgy option.

How Much Will Reign Purple Cost in the US

Jeep has not posted any official pricing on Reign in the U.S. Based on previous special-edition colors, expect a similar upcharge to the premium paints, which is in the $595 to $895 range. Jeep enthusiasts should be prepared to keep an eye out for the announcements from the company, as the configurator has not been updated, and order books are expected to open sometime before the end of 2025. Colors can sell out, primarily due to collectors and enthusiasts who take advantage of rare editions. Buyers should be prepared to act as fast as possible once the pricing is announced and the limited-edition color is available.

How Jeep’s Color Choices Make Your Ride Stand Out

For Jeep owners, a color represents more than a color—it is part of the culture. Your drive a Wrangler or Gladiator sends a message about adventure and individualism. When you throw in a cool color like Reign, you elevate that message. Reign is for those who want their Jeep looking unique when it is parked both at the trailhead and at the grocery store. Limited edition colors induce a hint of exclusivity. Jeep owners take pride in thinking their Jeep will be the only unique one on the road, in whatever color, years from now.

Everything You Need to Know About Jeep’s Reign Color

• Model Year: Available for 2026 Wrangler and Gladiator
• Special Status: First time offered on Gladiator, second run for Wrangler after 2022
• Color Personality: Deep metallic purple that shines differently in sunlight
• Pricing: Expected to cost roughly $595 to $895, though not confirmed
• Market Timing: Orders likely to open late 2025 for US buyers
• Competition: Fills the gap left by the discontinued Tuscadero pink

These details show why this isn’t just another paint update—it’s an event for Jeep fans looking for something bold and memorable.

How to Order the 2026 Jeep Wrangler and Gladiator in Reign Purple

Jeep has not given an exact release date, but order books for 2026 models are expected to open toward the end of 2025, with deliveries beginning in early 2026. Buyers looking to snag the Reign color should watch for updates from Jeep dealerships, as special shades often have tighter production windows and may sell out quickly. If history repeats itself, Reign could be one of the most in-demand colors of the year.

2026 Jeep Wrangler & Gladiator Reign Edition Specifications (US)

Conclusion

The return of Reign purple shows Jeep’s commitment to keeping its lineup exciting and personal for 2026. By bringing back this fan-favorite color and offering it on the Gladiator for the first time, Jeep is giving US buyers a rare opportunity to make their Wrangler or pickup stand out in a sea of ordinary paint options. While the price is still under wraps and Tuscadero pink quietly exits the stage, the buzz around Reign proves that color choices matter just as much as horsepower or off-road hardware. If you’re planning to order one, be ready to move fast—this purple comeback is bound to be in high demand.

Source(Image / Thumbnail): moparinsiders.com