Mahindra has quietly but decisively expanded the Thar lineup with the launch of the Thar ROXX Star Edition, a move that signals how the brand is reshaping its most recognisable off-roader for a broader, more style-conscious audience. While the Thar has long been celebrated for its raw, go-anywhere character, the ROXX edition leans into visual distinction and feature-led appeal without altering the vehicle’s core mechanical identity.
For Indian buyers, this update matters because it reflects a larger trend: lifestyle SUVs are no longer bought only for trails and slush. They are daily-driven, parked in office basements, used for weekend highway runs, and judged as much on presence as on capability. The Thar ROXX Star Edition is Mahindra’s response to that evolving expectation.
A Design-Led Update, Not a Mechanical Reinvention
At first glance, the Thar ROXX Star Edition stands out through cosmetic upgrades rather than functional changes. Mahindra has focused on exterior elements that sharpen the SUV’s road presence—darkened accents, unique badging, and a more aggressive visual theme that separates it from standard Thar variants.
The familiar boxy silhouette remains untouched, which is intentional. That shape is central to the Thar’s identity and off-road credentials. The ROXX treatment builds on it instead of redefining it, ensuring existing Thar owners still recognise it instantly while new buyers see something fresher and more premium.
Inside the cabin, the changes continue the same theme. Upholstery details, trim finishes, and subtle styling tweaks add a sense of exclusivity. This is not a luxury overhaul, but it does elevate the cabin ambience, especially for buyers who use the Thar primarily in urban settings.
Engines and Capability Stay True to the Thar Name
Mechanically, the Thar ROXX Star Edition stays aligned with the current Thar portfolio. That means buyers still get the proven petrol and diesel engine options paired with manual or automatic transmissions, depending on the variant.
Four-wheel-drive capability remains a key part of the package. Low-range gearing, solid ground clearance, and robust suspension ensure the ROXX edition doesn’t dilute the Thar’s off-road credibility. This balance is important: Mahindra has resisted the temptation to turn the ROXX into a soft-roader, even while making it more visually appealing.
For enthusiasts, this continuity is reassuring. The Thar’s reputation has been built on durability and trail performance, and the ROXX edition does not compromise those fundamentals.
Positioning in the Lineup and Pricing Context
Priced above the regular trims, the Thar ROXX Star Edition sits as a style-forward option within the range. The premium is largely justified by design exclusivity and added visual features rather than additional hardware.
In the Indian market, where buyers often want their vehicle to reflect personality and status, this positioning makes sense. The ROXX edition caters to customers who want the Thar experience but also want something that feels distinct from what they see on every other street corner.
It also allows Mahindra to stretch the Thar brand upward without introducing an entirely new model—a smart strategy in a segment where brand recall matters as much as specifications.
How It Compares in a Crowded Lifestyle SUV Space
The Thar ROXX Star Edition doesn’t directly chase comfort-oriented SUVs like the Creta or Grand Vitara. Instead, it continues to occupy a niche space where rugged design, brand heritage, and off-road ability intersect.
What changes is its appeal to urban buyers who might previously have hesitated because the standard Thar felt too utilitarian. The ROXX edition softens that perception just enough to widen the audience, without losing the SUV’s tough character.
Mahindra Thar ROXX Star Edition Specifications
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Conclusion
The Thar ROXX Star Edition doesn’t rewrite the Thar story, but it adds a new chapter focused on lifestyle appeal. As Indian SUV buyers become more design-aware while still valuing toughness, such editions are likely to play a bigger role in future lineups.
For now, the ROXX edition stands as a reminder that even an icon can evolve subtly—staying true to its roots while adapting to changing tastes.
