Stereotypically, luxury doesn't usually scream—sometimes, it whispers. That's exactly what is happening today with one of the rare “Virgil Abloh” editions of the Maybach S680. A tuner based in Atlanta, Road Show International, has just gotten abreast this already special vehicle a special flair, and it's really the kind of understated flair we love to see.
Let's break down why this particular vehicle is so rare—and how this US tuner was able to the luxury car even more special without going over the top.
What makes this Maybach So Special?
Mercedes-Maybach made only 150 units of the “Virgil Abloh” S680 sold worldwide, with only 39 of them making their way to the United States. The vehicle is a collaboration between Mercedes and the fashion visionary, Virgil Abloh, and is known for being a wonderful portrayal of street style, wrapped in luxury and high fashion. This Maybach has a two-tone paint job, where black "Obsidian Black" ends at the "Sand" hue.
Everything, from the special badging to the conducted interiors, exudes exclusivity. Even the infotainment system has a custom menu developed purely for this limited edition, " obvi," making this not just a luxury sedan, but an automotive work of art with fashion roots.
A Custom Touch That Keeps It Classy
Most tuners "swing for the fence" with aggressive colors or wild body kits, but Road Show International took a more subtle approach. They lowered the ride height with upgraded springs by about 20mm which gave it a more planted and confident stance. This appears to make a world of difference on a car that has this much length and elegance.
They also went with a set of factory wheels that were swapped for a set of 22" wire-spoke rims that matched the tan paint perfectly. These wheels are not bling chrome wheels—these are powder-coated to match the body-color scheme, so there is a nice flow to the outfit.
No Engine Mods, Just V12 Glory
The good news for the purists—we haven't touched the heart of this beast—the hand-built, 6.0-liter twin-turbocharged V12 is still cranking out about 603 horsepower and 664 lb-ft of torque! It's all-wheel drive, so this big cruiser can still pull to 60mph in about 4.5 seconds.
For a car that looks like it should reside in an art museum, it still runs like a performance machine! It is the perfect combination of class and meat head.
A Maybach that Feels Personal
The coolest part of this story is not just the fact that it is a rare car, but it’s how the Atlanta tuner treated it with respect, and not to upstage Abloh’s legacy, but to enhance it. The modifications read more like personal choices from a person who appreciated the original and wanted to add their little nuance into the mix.
A reminder, custom cars can have some restraint and still break away from the mold. Sometimes just a few careful selections are all that is needed to create an unforgettable experience with something rare.
Maybach S680 Virgil Abloh Edition Specs
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Conclusion
This custom Maybach S680 Virgil Abloh edition, is more than just a rare luxury car, it is a moving tribute to design, identity, and tasteful customization. Road Show International didn’t modify it, they elevated it. They added just the right amount of identity to an already clear brand, while respecting the initial vision. In a world of flashy builds, it can take confidence to show restraint, and while Monochrome doesn’t scream at you, it makes itself known with elegance. For the collectors, car lovers, or anyone who appreciates purposeful design—this is one Maybach that is in a class of its own.
Source(Image / Thumbnail): carscoops
