AXS 2025: Leadership Changes and Fan Frustration Over Ariana Grande Tickets

AXS has been receiving lots of attention in 2025 especially with recent leadership hires. Sarah Vetting joins as General Manager of Stadiums & Arenas, and Annie Flook comes on as Vice President of Artist Relations. These great appointments show that AXS has plans for partnerships and relationships with top venues, artists and working hard for a more positive experience for every person attending at an event. This is recent news worth talking about to everyone from concert-goers to large event producers and anyone in the live entertainment sector in the United Kingdom and abroad.

Strengthening Venue & Artist Relations

AXS is a significant player in handling ticketing for large live events and festivals, both for concerts and sporting events. With Vetting overseeing stadium and arena practices and Flook focused on artist relations and working with venues, AXS is striving for better management of events, more efficient promotions, and better communication with the artist.

In partnering with venues, there can be added coordination and logistics tools for using AXS. For the artist, however, there is a platform and partnership that listens and supports their needs. Working with leading UK promoters like JOY Entertainment, among many, AXS earned the award for : Best Ticketing Company 2025. AXS continues strategic planning and focus on providing its partners an efficient sale of a ticket, and a better experience for agreements, both the producer and individual attendee experience.

What Fans Can Expect in 2025

Fan impact from the new AXS strategy includes easier access to tickets, more equitable distribution of tickets, and an overall better customer experience. The continued rollout of anti-bot activity and additional digital opportunities, like a unique pre-sale option built into the fan experience, provides more opportunities to buyers and less scalper manipulation. In addition, AXS is offering premium hospitality packages with additional seating, transportation, and exclusive event experiences.

The best way for fans to stay informed for ticket buying opportunities is supporting AXS' new newsletter communication system by registering on their website and social media channels, which will provide perks and announcements for future events. As fans learn how to utilize the new AXS platform, they are able to maximize all anticipated benefits.

Ariana Grande's "Eternal Sunshine" Tour & AXS: Your Guide to Secure Tickets

The "Eternal Sunshine" tour by Ariana Grande, which many fans are eagerly looking forward to, will start on June 2026, marking the singer's first tour in six years. The tour only has a few locations and dates. Concert venue towns and locations in North America and in the UK will include multiple days in the O2-Arena in London.There will be due to the great demand, additional shows will be added soon, which you can keep checking through AXS.com .

🗓️ Tour Dates & Ticket Availability

• London Dates: August 15, 16, 19, 20, 24, 27, 28, 31, and September 1, 2026. 

• Oakland, CA: June 6, 9, and 10, 2026.

Tickets for purchasing concert event tickets can be done at AXS.com , which will have general admission and VIP packages.

🎟️ VIP Packages

AXS have some VIP Packages available for those select shows:

• Gold VIP Package: Premium seating, VIP gift item, official laminate and lanyard, shopping opportunity for merchandise before the show, and designated RSVP check-in with on-site VIP event staff.
• Silver VIP Package: General admission standing ticket with early entry into the building and priority entry to the floor of the event and venue.

💡 Tips for Securing Tickets

• Pre-sale Access: Make sure you are registered on AXS.com before the show and pre-sale codes and notifications will be sent to you.
• Login Early: Always log in at least 30 minutes before the general sale to increase your chances.
• Use Official Methods: Always buy tickets directly from AXS or verified partners to protect you from negligence, fraud, scams and inflated prices.

Ariana Grande's Tour & AXS: Fan Frustration Over Tickets

The capacity for pre-ordered tickets for Ariana Grande's 2026 "Eternal Sunshine" tour has caused significant buzz, and excitement has quickly turned to annoyance over the ticket-buying process on AXS. Amid long wait times, crashing sites, and low availability for high-demand cities, most users are left frustrated not having successfully cleared the ticket-buying hurdle.

Social media channels are exploding into a chorus of complaints, with fans discussing being logged out in the middle of sales, seeing error pages, and feeling a sense of dismay after not getting a ticket even having pre-registered. There is even mad dash to get general admission tickets. It seems that even those in desperate need or major fans can't get one!

This exceedingly high demand shows the level of interest in Ariana Grande, alongside the obstacle in fans that use ticket-selling platforms. As an artist, Ariana Grande has become extremely sought after and tickets for her tour are no exception. Fans are now after more ways to guarantee themselves access or tickets.

WHY DOES AXS ALWAYS THINK I’M A BOT BUT THEN LETS THE REAL BOTS THROUGH TO STEAL ALL THE TICKETS?! I just want Ariana Grande tickets 😭 pic.twitter.com/wW7AGDPxVB

— Matt 🤷🏻‍♂️ (@MatticusMoore) September 16, 2025

Looking Ahead: Future Events & Opportunities

Overall, AXS is positioned for continued growth, innovation, and relief over the course of 2025. Importantly, there is a focus on all relationships with venue owners and properties, along with support for artists as, at the end of the day, they are ultimately what fans see and experience at concert and live events. Future partnerships and ticketing solutions will work harmoniously to change how fans access and enjoy entertainment moving forward in tandem with increased experiences for fans.

With the balancing act between operational effectiveness and audience engagement, AXS is creating a more seamless and inclusive fan experience and ticket buying environment for years to come.

Image(s) Source: axs.com ,