Fired Earth Administration: 133 Job Losses & Store Closures Across UK

Fired Earth Administration: Fired Earth, the upscale UK brand focusing on tiling and home product design that went into administration, has lost 133 employees and announced the closing of all its showrooms across the UK. This change comes amid several years of losses that occupied the shareholders' attention to provide further financial assistance in the form of working capital loans and plans for the turnaround of the company. On 31 October, Leonard Curtis’ administrators, Dane O'Hara and Neil Bennett, were put in charge of winding the company down to undertake the selling of its business assets and to assist affected employees and consumers. 

Fired Earth Store Closures and Employee Impact

All 20 Fired Earth showrooms in the UK are closed, including locations in Bath, Bristol, Cheltenham, Truro, Nottingham, Chester, Knutsford, Harrogate, Islington, and Dulwich, as well as sales to 22 independent stockists, who no longer provide Fired Earth products to the market. Unfortunately, all 133 employees were made redundant. Administrators have organised specialist advisers to assist laid-off employees with redundancy claims and to find new employment. 

Interiors specialist Fired Earth has entered administration, leading to 133 job losses and the shuttering of its entire UK retail network. pic.twitter.com/X7pwXNIDTh

— Master Williams (@KennyandHattie) November 5, 2025

Why Did Fired Earth Go Into Administration?

Fired Earth had suffered losses for several years. Initially, shareholders provided assistance in the form of loans, but it existed for several years in a strategy of revenue generation without the anticipated return to profitability. Analysis by specialists at the end of September 2025 perceived the situation of the company as not capable of generating sufficient revenue to reorganise the financial health of the business. With no sustainable plan, investors withdrew funding, leading to the collapse and decision to sell assets quickly to a new buyer.​

Fired Earth Customer Orders: What Happens Next?

All Fired Earth stores are closed, but the head office and warehouse in Banbury are temporarily open to facilitate a small number of outstanding customer orders. Customers who may still be waiting for an order will be contacted by a representative of Fired Earth. Fired Earth’s intent is to complete existing orders on available stock in the warehouse, while the administrators continue to trade the business in a limited capacity until a sale on a no-employee or no-store basis has been agreed and completed. 

Fired Earth Business Sale News and Future Prospects

Negotiations are continuing to sell the assets of Fired Earth to an undisclosed third party via an accelerated M&A process. The sale will include only the business assets and does not include the employees or retail locations. Multiple offers were received but none would keep the stores or sustain jobs. There is still no clarification on the future of new products or the Fired Earth brand until the sale of the assets is completed. Leonard Curtis is responsible for the communications and transition for all clients of Fired Earth and for all customers.

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