Starbucks recently faced widespread frustration and backlash after their limited-edition Bearista Bear Cups for 2025 sold out within hours. The 20-ounce bear-shaped cold cups quickly became a viral sensation due to their unique design—a glass bear wearing a green Starbucks beanie—and collectible appeal. Priced at $29.95, these cups were eagerly awaited by fans but were available in extremely limited quantities.
Starbucks Bearista Bear Cups Shortage Sparks Customer Backlash
Many customers voiced their disappointment online, sharing stories of visiting multiple Starbucks stores only to find just one or two Bearista cups in stock—or none at all.

User @mhannon122 commented on Starbucks' Instagram reel, "Why do we hype these up then give stores only 1 or 2 to sell? Our store literally received 1 bear cup." The limited supply caused some frustration, with reports of customers waiting early only to miss out, fueling a resale market where the cups sold for many times their retail price.
Starbucks Issues Public Apology
In response, Starbucks issued a formal apology, acknowledging that demand exceeded their highest expectations. They stated, "Although we dispatched more Bearista cups to stores than nearly any other merchandise this holiday season, the Bearista cup sold out quickly. We regret any disappointment this may have caused." Starbucks also promised more holiday merchandise will be released, encouraging fans to stay tuned.
@Starbucks said demand “exceeded expectations,” apologized for shortages of Bearista
— Duane Clendaniel (@DuneClendel) November 7, 2025
Show of hands of everyone that’s surprised that 4 per store wasn’t enough pic.twitter.com/g8GuN6mB1F
Safety and Fairness Concerns
Beyond scarcity, some customers expressed concern over reports that store employees may have bought Bearista cups before the public, worsening the shortage. Starbucks clarified that employees are not supposed to purchase these items before customers, but the damage to customer trust remains a talking point in online communities.
Why is the Bearista Cup So Popular?
The Starbucks Bearista Bear Cups unique design and collectible quality have made it one of Starbucks’ most talked-about holiday items. Its clear bear shape with a green beanie lid, reusable straw, and limited availability drives desire among collectors and casual fans alike.
Will Starbucks Restock the Bearista Cups?
Starbucks has not confirmed if or when the Bearista cups will be restocked. Fans hoping for another chance are advised to watch official Starbucks updates closely.