On February 20, 2026, BLACKPINK officially crossed 100 million subscribers on YouTube, becoming the first music artist ever to reach this landmark. Fans, known as BLINKs, celebrated worldwide as the group—Jisoo, Jennie, Rosé, and Lisa—set a historic record nearly ten years after their channel launched in June 2016.
YouTube recognized their achievement with the Red Diamond Creator Award, a rare and prestigious trophy for channels that surpass 100 million subscribers. BLACKPINK shared a photo holding the sparkling red award, marking yet another milestone in their global domination.
Why BLACKPINK 100 Million YouTube Subscribers Matters So Much
This milestone is more than just a number. BLACKPINK is now the leading music artist on YouTube, surpassing even major entertainment channels. Their videos have accumulated over 41 billion views across 648 uploads, with 50+ clips exceeding 100 million views. In the past year alone, fans watched their videos 3.3 billion times, from countries like South Korea, India, Indonesia, Mexico, the US, and Brazil.
Iconic hits like “Ddu-Du Ddu-Du” have over 2.3 billion views, and “Kill This Love” sits at 2.1 billion. Nine of their videos are in YouTube’s Billion Views Club, earning them recognition as the most-viewed band ever according to Guinness World Records. Their success comes from a combination of catchy music, sharp choreography, and high-fashion style, amplified by the dedicated BLINK community sharing and streaming every release.
BLACKPINK Red Diamond Award: What It Looks Like and Means
The Red Diamond Creator Award is a custom crystal play button, exclusively for channels that hit 100 million subscribers. BLACKPINK proudly shared it on social media, highlighting their status as not just performers but global video stars. Their channel content spans music videos, practice sessions, fan interactions, and teasers, all of which regularly attract millions of viewers. In the lead-up to this milestone, their subscriber count surged dramatically, fueled by fan campaigns and teasers for their upcoming releases.
How BLACKPINK Built This YouTube Milestone Step by Step
BLACKPINK debuted in 2016 with “Boombayah”, quickly making waves worldwide. By 2018, “Ddu-Du Ddu-Du” set records for the most views in a single day for a K-pop girl group and helped them achieve chart success in the US. Their sold-out tours further cemented their global reach.
- Solo projects also played a role:
- Jisoo pursued acting in dramas.
- Jennie launched a personal brand.
- Rosé released solo hits like “APT”.
- Lisa dominated with “Moonlit Floor”.
Together, the group achieved 41.1 billion views, with 50 videos surpassing 100 million views each. Fans actively campaigned on social media, driving subscriber growth and pushing the group past the 100 million mark.
BLACKPINK Deadline Album Ties Into 100M Subscribers Buzz
The upcoming “Deadline” album, releasing on February 27, 2026, is already generating massive excitement. Teasers posted in January contributed to daily subscriber gains. This mini-album follows previous successes like “The Album” (2020), and fans anticipate sold-out tours and viral dance challenges worldwide.
BLINK Fan Reactions to BLACKPINK YouTube Record Break
Social media erupted as BLINKs celebrated the milestone. Twitter trends went global, fan art flooded platforms, and communities on Reddit discussed the achievement. Fans in India, Indonesia, and Brazil held parties to mark the occasion, showing just how international BLACKPINK’s influence has become.
BLACKPINK Dominates K-Pop YouTube Channels
BLACKPINK now leads all K-pop artist channels, surpassing peers like BTS. Their advantage comes from short, highly engaging videos, frequent uploads, and global appeal. Their mix of pop, hip-hop, and EDM, combined with content fans love to share, keeps viewers coming back. Beyond music videos, their vlogs, behind-the-scenes clips, and interactive content strengthen fan connections, making BLACKPINK’s channel one of the most dynamic in K-pop. Their videos appeal to audiences of all ages and regions, proving their universal influence.
What’s Next After 100M Subscribers: Tours, Collabs, and Records
With 100 million subscribers achieved, BLACKPINK’s focus shifts to the Deadline album, rumored world tours, and solo projects. Daily subscriber growth still exceeds 10,000, making the possibility of 200 million subscribers more than realistic.
Fans can expect exciting collaborations, live performances, and viral challenges to continue their global momentum. BLACKPINK’s consistent innovation ensures BLINKs have new milestones to celebrate at every step.
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