Ruchi Gujjar, a resident of Mehara Gujarwas Khetri districit village in Rajasthan, won Miss Haryana in 2023 and then moved to Mumbai to model and act. She graduated from Maharani College, Jaipur and has appeared in numerous music videos: Jab Tu Meri Na Rahi, and Heli Mein Chor to name a few. In 2025, miss Gujarat made a huge fashion debut at Cannes in an all gold outfit, while wearing a necklace with PM Modi’s face, which landed her in the rosters of many important artists, and mainly helped her crossover to mainstream/outside of the Indian Genre. Her story represents immeasurable ambition, weathering storms, and courage to go against cultural grain.
Ruchi Gujjar Biography
Field | Details |
---|---|
Full Name | Ruchi Gujjar |
Born | 1997–1999 (Estimated), Rajasthan, India |
Hometown | Mehara Gujarwas, Khetri (Rajasthan) |
Education | Maharani College, Jaipur |
Profession | Model, Actress, Influencer |
Notable Titles | Miss Haryana 2023 |
Debut Project | Jab Tu Meri Na Rahi (Music Video) |
Cannes Appearance | May 2025 |
Instagram Followers | 1 Million (as of July 2025) |
Estimated Net Worth | ₹5–7 crore (approx. $600K–850K USD) |
Legal Issue (2025) | ₹25 lakh fraud case over film investment |
Ruchi Gujjar Net Worth 2025 (Expected)
Recent profiles report Ruchi Gujjar’s estimated net worth to be between ₹5–7 crore (~₹50–70 million), or approximately USD 600K–850K. These rough estimates derive from project-based fees from modeling, music videos, event appearances, and early brand endorsements. Obviously, there are no public net worth declarations, so these will vary widely depending on the source. This figure represents an approximation, not a verified asset report.
Ruchi Gujjar Career Growth Year-by-Year Timeline
Year | Highlights |
---|---|
2020 | Completed college; started modeling in Rajasthan |
2021 | Moved to Mumbai; began building modeling portfolio |
2022 | Appeared in multiple Punjabi and Haryanvi music videos |
2023 | Won Miss Haryana; featured in Heli Mein Chor music video |
2024 | Gained followers on Instagram & started receiving brand collaboration offers |
2025 | Made headlines with Cannes appearance; involved in legal controversy |
Sources of Income: Brand Deals, Music Videos & Appearances
Ruchi’s main sources of income include modeling, music video fees, and appearances. Her involvement in high-profile events such as Cannes 2025 would have undoubtedly helped her with exposure that would be lucrative. While no endorsement contracts have been made public, it is not unreasonable that brands have paid influencers with 1 Million followers thousands of dollars for a single sponsored post. She has also expressed interest in working in South Indian films, which may diversify her revenue in coming years.
Income Sources: Where She Earns Her Money
-
Modeling and Music Videos – ₹50K–₹2L per video
-
Instagram Brand Posts – ₹2L–₹5L per post (estimated)
-
Appearances & Events – ₹1L–₹3L per event
-
Investments – Allegedly invested ₹23L in a film project (now disputed)
-
Endorsements – Possibly upcoming fashion and beauty brands
Cannes 2025 & Other High‑Profile Events: Visibility & Value
Ruchi’s Cannes 2025 appearance in a gold lehenga and hand‑crafted necklace featuring PM Modi’s face made global headlines. Ruchi's outfit captured the spirit of Indian craftsmanship, and generated huge press, and positioned her as a patriotic influencer.
Ruchi Gujjar stuns at Cannes 2025 in Rajasthani lehenga with a unique PM Modi necklace, blending cultural roots with national pride!
— Filmore (@filmoreindia) May 21, 2025
#RuchiGujjar #Cannes2025 #viral #filmore #filmore_india pic.twitter.com/z3HuYJ8CVk
This type of exposure enhances her profile and therefore her personal brand, and could create further opportunities for sponsored fashion endorsements, and future paid appearances or collaborations.
Ruchi Gujjar’s Career Journey So Far
Ruchi Gujjar commenced her modeling career as a regional model in Rajasthan and then became Miss Haryana 2023. After being crowned Miss Haryana, Ruchi moved to Mumbai to pursue modeling and acting job opportunities. Since that time she has appeared in music videos, including Jab Tu Meri Na Rahi, and made appearances in videos with regional acts such as Heli Mein Chor. Her big moment came at Cannes 2025, where her bold traditional outfit sparked conversations nationwide. Now, she's recognized as both a cultural figure and an emerging influencer.
₹25 Lakh Fraud Controversy
In July 2025, Ruchi filed a case against So Long Valley film’s producer Maan Singh and director Mahendra Dhariwal. She claimed to have invested ₹23–25 lakh as a co-producer but received no credit or profit. A video of Ruchi Gujjar hitting producer with chappal went viral, triggering both media attention and legal scrutiny. This dispute brought financial dealings into the public eye and may affect future brand deals or partnerships if unresolved.
Social Media Reach & Monetization Potential
With nearly 1M followers on Instagram, Ruchi is considered a Tier 1 influencer in regional fashion and music niches. She posts bold photoshoots, reels from shoots, and snippets of her travel. For brands targeting Gen Z in Tier 2 & Tier 3 cities, she holds high influence. Monetizing even 10–20 stories and 5–10 reels a month could yield her ₹10–15 lakh monthly.
Comparison: Ruchi Gujjar vs Other Emerging Celebs
Compared with other former Miss Haryana winners or regional models, Ruchi stands out with high‑visibility moments like Cannes and the influencer rate she commands on social media. While many peers remain limited to regional pageants or local TV, her hybrid of modeling, viral fashion moments, and legal activism gives her a higher earning ceiling and public profile in 2025.
Feature / Criteria | Ruchi Gujjar | Other Miss Haryana Winners / Regional Models |
---|---|---|
Notable Achievements | Walked Cannes red carpet (2025) with Modi-themed lehenga | Mostly regional pageants or local fashion shows |
Social Media Reach | Over 1.2M+ followers across platforms | Usually under 100K followers |
Influencer Earnings (2025) | ₹1.5–2 Lakh per Instagram post (estimated) | ₹10K–50K per post (estimated) |
Public Recognition | Known nationally due to viral moments | Known mostly within Haryana or North India |
Career Type | Model + Fashion Influencer + Legal Activist | Model or beauty contestant |
Media Coverage | Featured in mainstream media (TV9, News18, etc.) | Limited or regional digital coverage |
Brand Collaborations | Works with lifestyle, beauty, and political brands | Primarily local fashion or beauty brands |
Versatility | Active in activism (alleged ₹25L fraud case) | Mostly focused on modeling |
International Exposure | Cannes 2025 appearance brought global spotlight | Rare or no international appearances |
Future Earning Potential | High (₹5–7 Cr net worth projection by 2026) | Moderate (₹30–70 Lakh potential ceiling) |
Factors That Can Change Her Net Worth in 2025–26
Key developments could increase her net worth: entry into film—especially South Indian cinema—and securing brand endorsement contracts. Should So Long Valley resolve with profit shares, that could be an additional boost. Increasing social engagement, launching merchandise or entrepreneurial ventures, and expanding into mainstream acting roles would all potentially elevate her valuation significantly.