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Devang Johari

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  • Published: May 30 2025 11:59 AM
  • Last Updated: Jun 03 2025 12:26 PM

Sydney Sweeney partnered with Dr. Squatch to sell limited-edition soap containing bathwater from a viral ad, sparking mixed reactions online; a brilliant, albeit bizarre, marketing stunt.


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Sydney Sweeney's Bathwater Soap: Is This For Real?

Okay, let's just get this out there: Sydney Sweeney, the star of Euphoria, is selling soap made from her actual bathwater. I know, I know. It sounds absolutely insane, right? And honestly, part of me still thinks it's some elaborate prank. But apparently, it's real, and it's causing a huge online stir.

The "Bathwater Bliss" Soap Saga

This whole thing started with a Dr. Squatch ad. You know, the natural soap company? Sweeney was in it, all bubbly and relaxed in a bathtub. And, apparently, some fans took things a little too far, joking (or were they?) about wanting to buy the bathwater itself. This isn't the first time a celebrity has had a product unexpectedly created from something... unusual. Remember Belle Delphine and her bathwater years ago?

Well, Sweeney, being the savvy businesswoman she is, didn’t ignore the comments. She teamed up with Dr. Squatch again, creating a limited-edition soap called "Sydney’s Bathwater Bliss." It’s a regular soap, but a small amount of water from that viral ad bath is actually in some of the bars.

  • The Catch: Only 5,000 bars are being made.
  • The Super-Rare Edition: 100 lucky fans will receive a bar with a higher concentration of, well, you know.
  • The Price: It's $8 a bar. I haven't tried it yet so I'm not sure if it's worth it.

The soap itself sounds pretty normal otherwise—it’s got exfoliating sand and pine bark extract, giving it a woodsy scent. It's all part of a marketing campaign that leans into the absurd, which, if you're being honest, is pretty genius.

Mixed Reactions

The internet, predictably, exploded. Some people are calling it the most brilliant marketing stunt ever. Others think it’s utterly disgusting and bizarre. Honestly, the reactions are all over the map. You've got people joking about the scientific analysis needed to determine the "Sydney Sweeney concentration" per bar. And some are expressing concerns about the objectification of a female celebrity.

Many are drawing comparisons to Belle Delphine’s 2019 stunt where she sold jars of her bathwater. Some are saying, "Belle Delphine walked so Sydney Sweeney could run," highlighting the unusual lineage of this product. Others are criticizing both Sweeney and Delphine for normalizing this behavior.

So, What's the Deal?

Is it genius marketing? Absolutely. Is it a little weird? Definitely. But it’s undeniably successful in generating buzz and conversation, even if that conversation ranges from excitement to utter bewilderment. I'm still a little confused, and honestly, I'm not sure if I would buy it, but there’s no doubt it's a fascinating case study in modern celebrity culture and the power of viral marketing.

Will you be buying a bar? Let us know in the comments!

FAQ

Sydney Sweeney partnered with Dr. Squatch to release a limited-edition soap supposedly containing her bathwater from a viral ad. The unusual nature of this celebrity marketing campaign has sparked mixed reactions, with some praising its boldness and others criticizing its grossness.

Yes, the Dr. Squatch soap featuring Sydney Sweeney's bathwater is a limited edition product, further fueling the hype and controversy surrounding this unusual marketing campaign and celebrity endorsement.

This is considered a viral marketing campaign and a celebrity marketing stunt designed to generate buzz and media attention. Its unusual nature makes it a prime example of controversial marketing techniques.

The public reaction has been mixed. While some found the campaign humorous and innovative, many others expressed disgust and questioned the ethics of such a bizarre marketing approach. The controversy continues to generate significant media coverage.

Dr. Squatch is the soap company that partnered with Sydney Sweeney for this limited-edition product. They are at the heart of this controversial marketing campaign and are experiencing both positive and negative feedback as a result.

The limited edition soap was available for purchase through Dr. Squatch's official website, although availability might vary. It is important to be aware of this unusual product's controversy and public reaction before buying.

The unusual aspect is the use of a celebrity's bathwater as a key ingredient in a commercial product. This unconventional approach to celebrity marketing has generated significant controversy and attention.

The celebrity endorsement, regardless of the controversy, has undeniably increased awareness of Dr. Squatch and Sydney Sweeney, achieving significant publicity even from the negative press surrounding this unusual marketing campaign.

Whether it's successful is debatable. The controversy certainly created immense viral attention. However, long-term success depends on more than just creating a buzz – customer perception and brand image are also factors.

Dr. Squatch offers a variety of men's grooming products, including other soaps, beard care products, and body washes, in addition to this limited-edition, controversial soap featuring Sydney Sweeney.

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