In the world of brand endorsements, the power of a celebrity's influence is unmatched. From Bollywood superstars to cricket icons, India's brand ambassadors are making hefty sums by associating with the most popular brands. But who takes the lead when it comes to earnings from brand partnerships in 2026? Let’s take a closer look at the highest-paid names in the industry.
1. Virat Kohli
The cricket icon continues to dominate the brand endorsement space. With an estimated income from endorsements of ₹150-170 crores annually, Virat Kohli remains the highest-paid celebrity endorser in India. Brands like Puma, Audi, and MRF have heavily relied on his influence, thanks to his global reach and impeccable brand value. Kohli’s clean image and massive following across demographics keep him at the top of the list.
2. Akshay Kumar
Known for his prolific output of films and his endorsement deals, Akshay Kumar is the second-highest paid brand ambassador in India. Earning around ₹120-130 crores annually from various brand deals, Akshay is the face of brands like Pepsi, Royal Stag, and many more. His unique combination of mass appeal and a reputation for fitness makes him a perfect fit for lifestyle, health, and alcohol brands.
3. Salman Khan
Salman Khan, with his wide fanbase and solid appeal across India, earns approximately ₹100-110 crores yearly through brand endorsements. Known for his long-standing associations with brands such as Coca-Cola, Being Human, and Thums Up, Salman’s position as a brand ambassador is a key factor in his financial success, alongside his box-office popularity.
4. Shah Rukh Khan
Though he’s not as active in films as he once was, Shah Rukh Khan still commands massive endorsement deals. With annual earnings nearing ₹80-90 crores from brands like Hyundai, Pepsi, and TAG Heuer, he remains one of India’s most sought-after brand ambassadors. His charm, wit, and global presence have earned him long-term partnerships.
5. Deepika Padukone
Bollywood's leading actress, Deepika Padukone, has become a prominent face for luxury brands and products. With a booming career and a growing number of partnerships, she has become one of the highest-paid female celebrities in India. Her annual earnings from endorsements stand at approximately ₹70-80 crores, with notable brand associations including L’Oreal, Tanishq, and Adidas.
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6. Ranveer Singh
Known for his energetic personality and fashion-forward image, Ranveer Singh brings in approximately ₹60-70 crores annually from brand deals. He’s the face of big names such as Adidas, Jack & Jones, and Manyavar, which appeal to his fanbase of both young and middle-aged consumers. His larger-than-life personality makes him a favorite for bold, high-energy brands.
7. Priyanka Chopra
Internationally renowned actress and entrepreneur Priyanka Chopra Jonas has extended her influence beyond Bollywood. She earns an estimated ₹55-65 crores from brand deals, with brands like Pepsi, Pantene, and JBL. Priyanka’s global stature, combined with her successful career in Hollywood, makes her a desirable figure for international brands targeting the Indian market.
8. Alia Bhatt
One of the fastest-rising stars in Bollywood, Alia Bhatt has secured significant brand deals since her debut. With an annual income of ₹50-60 crores from endorsements, she represents brands like Coca-Cola, Oppo, and many fashion labels. Her relatable image and wide appeal among millennials make her an ideal choice for both traditional and digital-first brands.
9. Virender Sehwag
The former cricket legend, known for his bold statements and on-field success, continues to remain relevant in the endorsement industry. Virender Sehwag generates approximately ₹40-45 crores annually from his brand associations, including top names like Boost, Adidas, and Badaam. His straightforward approach and humorous personality have earned him a strong fanbase for brands targeting male consumers.
10. Jacqueline Fernandez
Known for her beauty and charm, Jacqueline Fernandez has made a mark in the endorsement space. Earning around ₹30-40 crores annually, Jacqueline endorses brands like Reebok, Thai Airways, and many beauty products. Her image as a glamorous actress with mass appeal has made her a valuable asset for both international and domestic brands.
Conclusion
As influencer marketing continues to rise, it’s likely that new faces will emerge alongside established stars. While Bollywood and cricket remain dominant, other fields such as music, gaming, and digital influencers may also see higher-paid partnerships in the future. Brands will increasingly look for ambassadors who resonate with niche markets, especially those who can bring a fresh, unique appeal to their products.
