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Mradul Sharma

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  • Published: Jul 16 2025 11:59 AM
  • Last Updated: Jul 16 2025 12:08 PM

Adelita Grijalva beats Deja Foxx in AZ special primary. Generational split, grassroots vs social media energies, what’s next for Democrats.


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Adelita Grijalva resigned and will be elected the Democratic party nominee for Arizona’s 7th District, defeating 25‑year‑old activist Deja Foxx by a significant margin in a race that gave way to a deeper generational tug‑of‑war within the Democratic party. Now Grijalva heads into the September special election with momentum—but the contest exposed some surprising currents few were anticipating.

This was more than just a primary. This wasn’t just Grijalva and Foxx, this was legacy vs. youth, traditional in-person campaigning vs. social media campaigning, experience vs. insurgency. Even though Adelita officially won by about 40 points, the election showed the possible differences in how politicians may approach its Gen Z voters in the future. If Deja’s energy is sustained, who knows how different future elections could be—whether or not the candidate wins. 

Unexpected Fresh Takeaways You Won't Read Anywhere  

Grassroots door-knocking mattered  

Adelita’s campaign knocked on over 39,000 doors with 1,400 volunteers in just Tucson—and this old-school grassroots work tried to ensure the disadvantaged remained loyal, particularly with older and rural voters. It may not be cool or sexy, but it got her dedicated support that TikTok could not replicate.  

Gen Z messaging early indications  

Deja Foxx raised over $600,000, mostly in small donations and received about 20% of the vote, suggesting social-media driven campaigns can likely create change even without an official endorsement.  

Latino Voter Indicator vs.Name

Post‑election analysis showed that while her family name helped, Adelita also stood out because born and raised in Tucson, grew up one of 5 children, attended Pueblo High and went on to University of Arizona. Her local roots were arguably at least as powerful as a name.

Responses from the Campaign Trail

On Twitter, Deja posted: 

"Make your voice heard!..."

Legacy vs Change: What Voters Chose

Adelita, 54, was able to rely on decades of public service—whether that was with the Tucson Unified School Board then Pima County Supervisor with massive endorsements from Alexandria Ocasio‑Cortez and Bernie Sanders. Deja, at age 25, was taking on the establishment with literally lived experience: Medicaid, SNAP, Section 8. Experience won out—but voters still made their voices heard.

Youth Campaigning: Not Just Flash—Substance

Deja Foxx is more than just an influencer. She launched GenZ Girl Gang—a mentorship organization for young women—and once confronted Sen. Flake about reproductive rights when she was 16. Her grassroots activism gave her the edge she needed for name recognition and real life inclusion.

What Now Until September

  • A faceoff against Republican Daniel Butierez, who received his party's nomination and previously faced Adelita.
  • Campaign focus shifting from identity to major issues--immigration, healthcare, climate.
  • Larger Democratic significance: watch if Gen Z energy turns into sustained support or just a blip.

FAQ

Adelita Grijalva won the primary on July 15 with roughly 62% of the vote, with Deja Foxx taking second with roughly 21%, meanwhile former state rep Daniel Hernandez was further back. Given the strength of Adelita's performance, that's a clear nominee for the September special election.

Deja Foxx is a 25 year-old Gen Z activist and social media influencer who first became public at 16 years of age on reproductive rights, and ran on a platform of urgent change, with personal experiences with growing up on Medicaid, SNAP, and Section 8 housing. She wanted to bring an authentic, youth-led voice to Congress. 

She won approximately 26,230 votes, which was around 61.9–62% of the total cast. Foxx had around 8,985 votes, or 21.2%, with the other candidates dividing left.

Foxx's campaign was unique, prioritizing social media first. Foxx had a digital community, a campaign mostly funded by small donations (average gift was about $29) and took new outreach approaches:

  • Invitation to influencers / livestream formats
  • Partnering w/groups like Leaders We Deserve PAC
  • Using her youth experience as campaign fuel

Though she didn’t win, she showed how activist-style, Gen Z campaigns can shift how political races feel.

She’ll face Daniel Butierez, who won the Republican primary with about 58.5% of the GOP vote. The general election is scheduled for September 23, 2025, in a district that strongly leans Democratic.

This contest highlighted a real generational split:

  • Adelita, 54, representing experience and continuity

  • Foxx, 25, representing a new era of youth-led politics
    Both were progressive, but the race showed how younger voices want more radical change, while others value experience and legacy. 

Adelita’s campaign knocked on about 39,000 doors with 1,400 volunteers, using traditional outreach like in-person canvassing and community organizing. Those efforts complemented Foxx’s online energy and helped secure a commanding lead.

Voters will want to pay attention to:

  • Adelita’s transition from primary to general election, including her ground game in early voting

  • Daniel Butierez’s campaign messaging, especially how he plans to compete in a blue district

  • Any shifts in voter turnout, especially among young or Latino voters who supported Foxx, and whether they stay engaged

These could shape the final result on September 23.

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