Chipotle is running a fun and unique promotion on Friday, June 13, 2025, giving customers a chance to score a free entrée. The catch? You just need to show a tattoo. It can be permanent, temporary, or even a quick marker drawing—as long as it's visible, it counts.
The special offer is only valid at 13 selected Chipotle restaurants across the United States, from 3:00 p.m. to 4:00 p.m. local time. During this one-hour window, customers who buy a regular-priced entrée and show a tattoo will receive another entrée completely free.
This creative idea came after a viral meme compared the heavily tattooed arms of singer Jared Leto to the brown paper bags Chipotle uses. The brand saw an opportunity and turned the joke into a marketing moment.
They created custom flash tattoo sheets, featuring 13 playful designs inspired by Chipotle’s food and culture, including ingredient icons, Chipotle slogans, and minimalist artwork. These flash tattoos will also be given out during the event while supplies last.
The offer is Chipotle’s way of tapping into tattoo culture and celebrating Friday the 13th, a day when tattoo shops often run similar flash deals. It blends pop culture, humor, and food in a fun campaign designed to attract loyal customers and first-timers alike.
This is not the first time Chipotle has launched creative campaigns. The brand is known for connecting with its young, social media-savvy audience by turning trends into promotions. With tattoos becoming a regular form of self-expression, this latest deal speaks directly to that crowd.
For all my FGC homies at CEO, Chipotle is doing a BOGO special only for tomorrow 6/13. (There’s one right next to the venue)
— Alliance | 2eZ @ CEO2025 (@2eZMK) June 12, 2025
Go feed a friend this weekend 🫡 #CEO2025 pic.twitter.com/SVk3qWui71
Where to Go and What to Know Before You Show Your Ink
If you're planning to join in, here are a few important things to know. The deal is only available at 13 stores in selected cities, including New York, Los Angeles, Denver, Chicago, Austin, and Miami. You’ll need to visit the restaurant in person and show a visible tattoo to qualify. This can be drawn on your skin using a marker or pen, a sticker tattoo, or a permanent one.
To get the buy-one-get-one-free offer, customers must:
Buy at least one regular-priced entrée (like a burrito, bowl, tacos, or salad)
Show a tattoo—real or fake—at the register
Be at the store between 3 and 4 p.m. local time
Limit the deal to a maximum of five free items per person, with five paid ones
Chipotle says the idea is to “blend food with expression,” and many fans are already excited about the flash tattoos. Some of the temporary tattoo designs include a smiling pepper, Chipotle’s “water cup,” hand-drawn burritos, and funny food slogans.
Although the promotion lasts only one hour, the company expects a good turnout and a boost in social media activity as people post pictures of their ink and food.
If you're near one of the participating locations and want to grab a bite, this might be your chance to enjoy your favorite burrito for free—just bring your creativity and a little bit of ink.
