Popular K-pop group Seventeen has teamed up with the much-loved toy Labubu in a creative new project that’s drawing a lot of attention. In a special charity auction organized by Pharrell Williams' platform Joopiter, 14 unique Labubu dolls have been designed to reflect Seventeen’s style and energy. The toys are dressed in eye-catching outfits—gray Carhartt suits, bright green fur, and edgy accessories like chain necklaces and black-painted toenails.
The auction started on June 11, 2025, and fans from around the world are bidding online. With prices already reaching $2,200 per doll, it shows how powerful the mix of music, fashion, and collectibles can be. These dolls are not just toys—they’re seen as art pieces and symbols of fandom.
A New Kind of Collaboration Between Music and Toys
This isn’t just about cute dolls. It’s about blending different creative worlds—music, toys, fashion, and fan culture. Pop Mart, the company behind Labubu, has never done a global fashion collaboration before. But with Seventeen’s massive global fan base and Pharrell’s creative input, the project feels like a perfect match.
Each Labubu doll represents one of the group’s 13 members, plus a special extra figure. Fans love the detail in the design. It’s fun, artistic, and deeply tied to Seventeen’s identity. For Pop Mart, this is a big moment. It’s helping the brand reach new audiences outside of its usual toy collectors.
Auction Supports Charity and Encourages Positive Action
What makes this collaboration more meaningful is its purpose. The auction is not just a commercial event—it’s designed to support a good cause. All proceeds from the sale will go to charity, although the exact organization has not yet been named. Fans are excited that their love for Seventeen and Labubu can help make a real-world difference.
This kind of project shows how entertainment and pop culture can be used to inspire generosity. It’s not just about owning something rare or valuable—it’s about being part of something that spreads kindness and creativity.
Celebrities and Fans Help Push Labubu Into the Spotlight
Before this collaboration, Labubu was already a rising star. The designer toy became famous through Pop Mart’s blind-box releases and quirky designs. Then celebrities started posting about Labubu. For example, BLACKPINK's Lisa shared her own collection, making it go even more viral. Others like Dua Lipa, David Beckham, and Rihanna have also been spotted with the dolls.
Now, with a K-pop group like Seventeen joining the trend, Labubu’s popularity is exploding. It’s more than a toy—it’s a cultural symbol, loved by fans of all ages. People collect them for fun, display, or even investment. And now, they’re part of a fashion and music moment.
What’s Next for Labubu and Seventeen?
This special auction may be just the beginning. As brands look for more creative ways to connect with young people, crossovers like this will likely continue. For Seventeen, it’s a new way to share their personality and artistry with fans. For Pop Mart and Labubu, it's a bold move into the world of pop culture and fashion.
Fans are already asking if the collaboration will lead to more items they can buy in stores—not just through auctions. Whether that happens or not, the excitement shows just how powerful these kinds of partnerships can be.
Image Source: Businessinsider
