Thrifty Ice Cream, that nostalgic brand many of us grew up loving, is closing 500 of its in-store counters across the U.S. This news hit me harder than I expected. I mean, who didn't enjoy those unique square scoops while waiting for a prescription at Rite Aid?
The reason behind this massive closure is Rite Aid's recent bankruptcy filing. Since Thrifty's counters are located within Rite Aid stores, they're shutting down as part of the company's restructuring efforts. It's like losing a piece of childhood for many of us.
I remember the joy of choosing between flavors like Chocolate Malted Krunch or Pistachio Almond. Those moments are now memories, as these counters will soon be gone. It's not just about ice cream; it's about the experiences tied to it.
For nearly a century in L.A., a trip to Thrifty’s meant a scoop-of that iconic, cylinder-shaped Thrifty Ice Cream.
— L.A. in a Minute (@LaInaMinute) May 8, 2025
But now that Rite Aid, current owner of Thrifty, will close its stores, fans are left wondering: what’s going to happen to Thrifty Ice Cream?!?
Let's get into it! pic.twitter.com/6jzD4PgxUW
Why Is This Happening?
Honestly, it's a bit complicated. Rite Aid, the parent company of Thrifty Ice Cream since 1996, filed for Chapter 11 bankruptcy. This means they're trying to reorganize their debts and assets. Unfortunately, this includes closing underperforming stores and, by extension, the Thrifty counters within them.
What's frustrating is that these counters can't be sold separately. They're part of the Rite Aid stores, so when a store closes, the ice cream counter goes with it. It's like throwing out the baby with the bathwater.
But there's a glimmer of hope. Thrifty's pre-packaged ice cream is still available in supermarkets like Albertsons and Vons. Plus, some independent scoop shops in California and Arizona continue to serve their products. So, while the in-store experience is fading, the brand isn't entirely gone.
What's Next for Thrifty Ice Cream?
The future is uncertain. Thrifty Ice Cream is up for sale as part of Rite Aid's bankruptcy proceedings. Potential buyers are showing interest, which could mean a revival of the brand under new ownership.
If someone does buy it, they might choose to expand the pre-packaged offerings or even open new standalone scoop shops. That would be amazing, right? But until then, we can only hope and reminisce about the good old days of square scoops and unique flavors.
