This Twix commercial that aired recently, and honestly, it stirred up more trouble than the company probably expected. At first glance, it just looks like a slick, action-packed ad — two cars, same caramel color as a Twix, racing through streets, pulling off stunts, and finally one ends up parked on top of the other. The final line was “Two is more than one,” clearly linking it to the two Twix bars in a pack.
But here’s the thing: while it might’ve been meant to be fun or clever, not everyone saw it that way. Some viewers felt it crossed a line. A few even said it looked way too much like a real car chase — like the kind people might actually try to copy. And that’s where the problem started.
Recent UK Ads Banned: ASA Cracks Down on Misleading Contenthttps://news.jobaaj.com/news-updates/world/recent-uk-ads-banned-asa-cracks-down-on-misleading-content/preview
Why the Ad Got Banned
The UK’s Advertising Standards Authority (ASA) stepped in after getting complaints — five, to be exact. They had a look at the ad and, yeah, they agreed with the people who raised concerns. They said the driving looked realistic enough that someone watching might think it’s okay to drive like that in real life.
They also pointed out that the ad basically showed some stuff that goes against the Highway Code — like risky swerving, sharp handbrake turns, breaking barriers — all that. So, even if it wasn’t meant to be serious, it gave off the wrong idea. That’s why ASA decided it had to go. They banned it from airing again in its current form.
What Twix (Mars Wrigley) Had to Say
Twix, or rather Mars Wrigley (the company behind it), defended the ad. They said it was supposed to be cinematic, exaggerated, and not meant to be taken seriously. According to them, it was all edited in a way that made it obvious it wasn’t real life.
They even mentioned that the ad had been reviewed and approved by Clearcast before it aired. But after the ASA ruling, they said they respected the decision. They also said they’ll be more careful going forward, especially when making ads that include cars or action scenes — just to make sure they don’t accidentally encourage unsafe behavior.
This whole situation is kind of a wake-up call, honestly. It shows that even if a company doesn’t mean to send the wrong message, people might still take it the wrong way — especially when it comes to something serious like road safety.
It also shows that the ASA is really keeping an eye on ads that seem a little too real, even if they have a playful twist. So, for other brands out there, it’s a reminder to balance creativity with responsibility. You can still be funny, bold, or weird — but you’ve got to make sure it doesn’t come off as reckless, especially if it involves stuff like cars, stunts, or anything that people might try to copy.
Twix ad banned for encouraging unsafe driving....
— My name is Searle, making the world a better place (@IanSearle) June 11, 2025
Hovis advert banned for encouraging riding bicycles very fast down steep hills without your feet on the pedals. pic.twitter.com/GTvJNdOQ0x
