Audi is letting go of most their share in Italdesign after owning it for 15 years. A company from California called UST is buying the big part now. They love AI and tech words a lot. Lamborghini still has a good piece of it too. Deal price is secret for now. This news is super new and checks out right from the big bosses. Wanna know why this matters for your next car? Keep reading its wild!
Italdesign Who Are These Design Superstars
Italdesign is like the cool uncle of car design. They started way back in 1968 by a guy named Giorgetto Giugiaro who drew cars everyone loves. Think first VW Golf that millions drove or pretty Alfa Romeo 159 and even Audi Q2. They sit in Turin Italy with over 1300 people working there. Last year they made 332 million euros from making car parts testing new ideas and even small runs of special cars. Now imagine all those pretty sketches going to new owners it feels like passing down family drawings to strangers who might change them. But they say theyll keep the Italian magic alive.
Why UST Why Now Whats The Plan
UST comes from sunny California and theyre all about AI smart computers and cars that think for themselves. Theyre taking most of Italdesign to mix old school Italian drawing with new tech like self driving stuff and custom cars just for you. UST has offices in 30 countries so Italdesign can sell ideas to more car makers around world. Their boss Antonio Casu says itll help grow big. UST guy Gilroy Mathew calls it a dream team for future rides. Picture hand drawn curves meeting robot brains exciting but will the cars still feel fun or too smart?
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UST focus: AI embedded tech software cars
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Goal: Help big car companies with new designs
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Extra reach: USTs global spots
What Stays Same What Changes For Italdesign
Lamborghini keeps a big chunk so VW family ties dont break completely. Audi says theyll stay close as customers and partners for years. UST runs the daily stuff now but promises to honor Italy roots. No one says the money part but with 388 million euros last year it must be lots. Teams will blend sketches with AI tests for things like safety tech and electric bits. Its like your artist friend getting a computer sidekick hopeful for cooler cars but fans wonder if soul stays. Deal needs okay from rules soon maybe early next year.
Italdesign Famous Cars They Made
Italdesign didnt just draw they made cars that changed everything. Heres some stars:
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This table shows why losing Italdesign feels big they touched cars we drive daily.
Future Of Italdesign With UST Sounds Cool
Now Italdesign will chase new stuff like cars that learn your drive habits or screens everywhere. UST brings money and tech to make more electric ideas and robot helpers. Audi boss Geoffrey Bouquot says UST fits perfect for growth. For car lovers it means faster wild designs maybe your next Audi has Italian heart with Cali brains. Exciting times but bittersweet after 15 years. Will we see crazier concepts soon?
Why This News Hits Car Lovers Hearts
After 15 years Audi passing Italdesign feels like grown up letting kid move out. UST promises fun future with AI mixing Italian flair. Lamborghini staying in keeps family feel. For everyday drivers it means better cars coming maybe smarter safer prettier ones. This deal shows even big brands change to stay fresh. What do you think will Italdesign draw next big hit?
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Source(Image / Thumbnail): carscoops
